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Featured Artists

theory11 artists are the foremost experts in the conjuring arts. Our team is without equal, running the spectrum from new upcoming talent to magic's greatest historians. We strive to take magic to the next level, pushing forward in its natural progression and evolution as an art form.

Luke Jermay

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Having spent the past 3 years headlining on the world famous Las Vegas Strip Jermay is one of the most polished and experienced performers out there! Jermay has consulted, written and directed for the likes of Channel Four's controversial Derren Brown, A&E's mega star Criss Angel and Singapore's house hold name Laurence Kong.

Jermay was profiled on the BBC 1 documentary series "The History Of Magic" in episode 4 titled "The World's Best Mind Readers"; in which as well as performing demonstrations of mentalism he was described as being "one of the most prolific creators in the industry" despite at the time being only 19 years of age!

Jermay has authored over 20 books aimed at the psychological illusion industry, teaching other performers the tricks of his trade. These concepts, teachings and routines have been adopted the world over.


Q&A with Luke Jermay

What got you into Mentalism?

I had always been drawn to mentalism, even when performing and studying traditional magic. I suppose my first flash of inspiration came from my formative years working as a magic demonstrator in International Magic, London. While I was a fan of traditio

What advice would you give those that are just starting out in Mentalism?

Read as much as you can. There is a real trend to shy away from the classic tools and texts that are out there with the assumption (misguided) that these are somehow not worth attention as they are "old." The truth is that in reading these classic texts y

Who are your biggest influences in magic?

They change very frequently but the ones that have remained a noted influence in my work are Vernon, Ramsay, Dunninger, Alexander and Max Maven. Michel Weber has also had a massive impact on not only my material but me as a person as our friendship has g

Do you remember the first time you performed in your own theater in Vegas? What was that feeling like?

It was scary but in the best way possible. Like watching a great horror movie. At the end you want to watch it again. The difference was; I got to do that 2 times a day for a long time. It was an amazing tool to refine performance and material and certai

When and where was your first "big" show?

It depends on the definition of "big" every show you perform early in your life seems like the most important. Then for a while you get a little complacent until one day - that feeling comes back. Every show I do feels like it is "the first big show" and