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JJ Abrams and his Mystery box TED Talk

Discussion in 'General Discussion' started by UncleMings, Jun 7, 2014.

  1. j.bayme

    j.bayme ceo / theory11 Staff Member

    Absolutely! That TED Talk (and the original Mystery Box that inspired it) was the foundation of our collaboration - and it's a message I think applies to everyone in magic: maybe there are times when mystery is more important than knowledge.