Eight Year Anniversary - New Releases

Posted by Jon Raiker on 31 August 2015

Eight Year Anniversary

Today marks our EIGHT year anniversary at theory11. To celebrate - we cooked up TWO new releases to mark the occasion:

In collaboration with Steve Cohen - "The Millionaires Magician" - star of the headline show Chamber Magic at the prestigious Waldorf Astoria Hotel in New York City, we produced an all new Black Edition of our best-selling Tycoon Playing Cards. Ultra rich black ink gives the card backs an exceptionally crisp visual appeal. Enclosed in a thick, premium tuck case - shielded in gold foil.

As an added bonus: we are giving away ONE free deck of White Gold

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Now Available: Double Cross

Posted by Jonathan Bayme on 22 August 2015

As a surprise release today, we just posted an incredible new effect: DOUBLE CROSS by Mark Southworth.

The same effect performed by Dan White BACKSTAGE at The Tonight Show with Jimmy Fallon - that made the band run away and scream!

It's powerful, practical, and something you'll carry with you ALL the time to make people go crazy. See details.

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Dan White on The Tonight Show

Posted by Jonathan Bayme on 22 August 2015

TONIGHT on The Tonight Show with Jimmy Fallon, Dan White returned for his second appearance this year.

Dan performed to promote The Magician at The NoMad, a live show experience produced by theory11 at The NoMad Hotel in New York.

Special thanks to Blake Vogt, John Stessel, Alex Harris, Robert Smith, Justin Gentry, Ari Bayme, and Susie Bray for helping to make this happen.

Watch an AMAZING clip of Dan performing BACKSTAGE for The Roots in the media section now! The reactions (and the magic) are mind-blowing.

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Penn & Teller - TimesTalk

Posted by Jon Raiker on 26 June 2015

Penn and Teller - TimesTalk

Thirty years after their initial New York premiere, Penn and Teller will appear on Broadway in a new show beginning July 7th. The show will feature elements of their Las Vegas act and classics from their original repertoire.

In celebration of the Broadway show, The New York Times will be hosting a live TimesTalk event with Penn and Teller on Thursday, July 2nd from 6:30pm - 8:00pm EST at The Times Center in New York City.

This is a rare opportunity to get a glimpse into the the genius and madness behind their act. The exclusive event will

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SubRosa + BREAK - Now Available

Posted by Jon Raiker on 03 June 2015


This past week, we announced two HUGE releases from the most innovative minds in magic.

SubRosa is an underground technique, closely guarded for over a century. Flawlessly control a single card, or a group of cards, in a shuffled deck. Complete with expert instruction by Jason England - the reviews speak for themselves:

"This melted my brain. SubRosa just changed the game." - Blake Vogt

BREAK is a powerful effect that took years to produce. Visually bend and break a signed coin in half - then let the spectator keep the pieces. Real metal. Real money. Truly bent and broken

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