Your Cart

Your cart is empty.

Now viewing your cart.

Edit « »
Subtotal: 0.00
Basket
Account Support
Announcement

THE MYSTERY BOX

Presented by J.J. Abrams, Bad Robot, 826 National, and theory11. What's inside the box?More Details

theory11

News

Mystery Box featured in Entertainment Weekly

Posted by Michael James on March 19th, 2014 in General

This week, theory11 and The Mystery Box are featured in Entertainment Weekly magazine! Hot off the press and on newsstands now!

The article highlights JJ Abrams’ collaboration with theory11 on the project, as well as the charity that every purchase of The Mystery Box helps support: 826 National.

We’re proud and honored to be highlighted in such a mainstream outlet. Be sure to pick up a copy, available in new-stands and bookstores nationwide! If you haven’t purchased The Mystery Box yet, you can find it here. Many more mysteries await!

JJ Abrams – The Mystery Box

Posted by Michael James on March 3rd, 2014 in New Releases

In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that wonder, theory11 created a new Mystery Box in collaboration with JJ Abrams and his production company, Bad Robot.

The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery Box emblem. Each lockbox includes 12 Mystery Box Playing Cards designed by JJ Abrams, and a letterpressed note from Abrams in a kraft paper envelope stamped with a black wax seal.

The choice to open the box, or not, is yours. Proceeds benefit 826 National, a non-profit that promotes creative writing in schools and workshops around the USA.

5 Questions with Wizard Wars

Posted by Jonathan Bayme on February 4th, 2014 in Articles

wizard-wars-top

Next month, a new television show premieres on the SyFy network called Wizard Wars. And no, Harry Potter isn’t a part of it. Even better: Penn & Teller, Christen Gerhart, Blake Vogt, Bizzaro, and Rick Lax ARE. In this short Q&A, we asked show creator Rick Lax for the inside scoop on what to expect:

What is Wizard Wars, and how is this different from other TV magic shows in the past? Wizard Wars is a magic reality competition show. Magicians are challenged to create new routines with random objects in a short period of time… and then perform them. They’re judged by Penn & Teller, Christen Gerhart, and Latimer. It’s different from other shows in that it focuses on the creation of magic, not just the performance. Continue Reading

4 comments

Thurston Award – Andy Nyman

Posted by Jonathan Bayme on February 3rd, 2014 in Articles

Thurston-Award-News-Banner

Congrats to Andy Nyman, winner of The Thurston Award for THE CODE, presented by Jamie Grant and The Magic Cafe. The award highlights Andy’s continued contributions to the world of magic and mentalism – and his bestselling, latest release at theory11: The Code.

The Code is one simple secret that empowers you to seemingly read minds at a moment’s notice – identify the card (or cards) that someone is merely thinking of. Since release, The Code has received rave reviews from around the world, including Wayne Houchin and Max Maven. See details and learn it now.

2 comments

Dan White: White Magic on Travel Channel

Posted by Michael James on December 23rd, 2013 in General

theory11 Artist Dan White will be appearing on an all new TV show, White Magic, on the Travel Channel, airing this Wednesday.

Dan White’s newest show, White Magic, will be appearing on the Travel Channel this Wednesday at 9pm. Dan White will be on a mission to wow the unsuspecting public with his riveting and mind-blowing street magic. Each week, Dan will explore a new city and take his tricks to the streets.

Listen to our new exclusive podcast with Dan, talking about his new show.

2013 Holiday Gift Guide

Posted by Michael James on December 12th, 2013 in General

holiday-gift-guide-news

We’ve launched our 2013 Holiday Gift Guide!

We’ve curated our best products in one crazy awesome list. Pick up the best decks on the market, like our new Medallion Playing Cards, for stocking stuffers. You’ll find our newest DVDs, like Decoy and The Code, perfect for gifts under the tree. Whatever your gift needs are, we’ve got you covered this holiday season!

Head over to our Holiday Gift Guide page to see our collection.

Our 2013 Holiday Contest Has Launched!

Posted by Michael James on December 11th, 2013 in Contests

We’ve launched our Holiday Contest with some seriously epic prizes! Spin the wheel. Win Big.

You’ll find a wheel full of prizes on our Holiday Spin Page. Spin the wheel and win instantly! We’re giving away crazy awesome prizes like elite points, rare decks, a Panasonic GH3, and even a trip to Vegas to meet up with David Copperfield and tour his exclusive magic museum!

Earn a spin with every purchase you make from now until December 31st. We’re also giving away a FREE spin every day, so what are you waiting for? Head over to the contest page and get your free spin now!

Black Friday – FOUR New Releases

Posted by Michael James on November 29th, 2013 in New Releases

black-jaqk-news-top

Black JAQK Cellars Playing Cards

JAQK Cellars Black Edition features a gorgeous custom tuck case with imported French paper and metallic black foil. 52 custom faces and 12 stunning, custom court cards. A collector’s item. A breathtaking, artistic masterpiece. Back In Black.

Medallion Playing Cards

A blend of sheer elegance and striking beauty. A timeless object infused with supreme luxury from the Victorian era. After 18 months of discovery, we dug up the perfect recipe. We’re proud to announce our newest treasure: Medallions.

Overstuft by Bizzaro

You eat the cream inside of an Oreo cookie – and then, so visually, it REFILLS itself! As seen on The Ellen Show with Justin Flom. Overstuft is a utility prop that enables you to do a myriad of magical effects using something the whole world is familiar with – a chocolate cookie!

Decoy by Eoin O’Hare

Once in a while, a miracle hits the market. One that is visual, simple, yet practical. We believe DECOY is one of those effects. theory11 proudly presents Eoin O’Hare’s DECOY, the most visual and deceptive diminishing deck ever conceived.

Red Monarchs: #1 in GQ

Posted by Michael James on November 27th, 2013 in General

Red Monarchs Featured in GQ Magazine’s Holiday Gift Guide!

GQ released their holiday gift guide of 100 products under $100, and Red Monarchs took the #1 spot! We’re honored to be featured on the list.

Check out their full guide here. Also be sure to pick up some Red Monarchs this holiday season!

Red Monarch Playing Cards

Posted by Michael James on October 31st, 2013 in New Releases

In 2011, we released the original Monarchs. They quickly became our best-selling deck, and has since then, defined a new standard for luxury playing cards. This year, they’re back; and this time, dressed in red. Introducing Red Monarch Playing Cards.

We spent time refining the world’s finest deck. It turned out better than we could ever imagine. Now they’re in stock and available for immediate shipping. Head over to our Playing Card section and check them out!

Don’t forget to pick up a Red Monarch Uncut Sheet while you’re at it! We only have 100 in stock and once they’re gone, they’re gone for good!

Login to theory11

Forgot Password?

Create New Account

Dear IE6 Users

Unfortunately your browser is not currently supported. Please use an alternate browser or upgrade your IE installation to a later version.