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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11

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French Kiss by Wayne Houchin

Posted by Mark Garity on August 31st, 2014 in New Releases

French Kiss by Wayne Houchin has been called the most intimate effect in magic. It’s powerful, simple, and remarkably deceptive.

The spectator’s SIGNED, selected card changes places with another – all while securely held in the spectator’s mouth. Watch the trailer and learn more!

Tycoons – Luxury has no limits.

Posted by Mark Garity on August 31st, 2014 in Playing Cards

Available in Crimson Red and Ming Blue: Tycoon Playing Cards.

In August 2013, we began a quest to create playing cards fit for display at the legendary Waldorf Astoria, the gathering place for royalty and the ultra-wealthy. For the past 14 years, Steve Cohen has performed Chamber Magic there, in a private Waldorf Towers suite, for sold-out audiences including Warren Buffett, David Rockefeller, and the Queen of Morocco.

Every aspect of TYCOONS was crafted to Steve Cohen’s exact standards for quality and elegance. In stock and available now. See details.

Back in Blue – charity: water

Posted by Michael James on May 20th, 2014 in General

You can make a difference. You can save a life.

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Over the past seven years, charity: water has raised $100 million and funded 11,771 water projects.

Pick up this newly released blue edition and 100% of the proceeds will go directly to charity: water. Join us. Support charity: water.

Eleven Madison Park Named #4 Best Restaurant

Posted by Michael James on April 29th, 2014 in Articles

Eleven Madison Park in New York City has been named the best restaurant in the USA and fourth best restaurant in the world – moving up a spot from last year’s fifth place. Last year, theory11 worked with Eleven Madison Park to develop an unusual serving presentation, where magic and mystery are combined with their unrivaled dining experience. theory11’s Jonathan Bayme and Dan White worked alongside Eleven Madison Park’s Will Guidara to create the presentation.

We’re honored to play a role in their continued success. We strive to be the best in magic, and it’s an inspiring privilege to work with the best of the best in other fields – and this is a perfect example of that.

Mystery Box featured in Entertainment Weekly

Posted by Michael James on March 19th, 2014 in General

This week, theory11 and The Mystery Box are featured in Entertainment Weekly magazine! Hot off the press and on newsstands now!

The article highlights JJ Abrams’ collaboration with theory11 on the project, as well as the charity that every purchase of The Mystery Box helps support: 826 National.

We’re proud and honored to be highlighted in such a mainstream outlet. Be sure to pick up a copy, available in new-stands and bookstores nationwide! If you haven’t purchased The Mystery Box yet, you can find it here. Many more mysteries await!

JJ Abrams – The Mystery Box

Posted by Michael James on March 3rd, 2014 in New Releases

In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that wonder, theory11 created a new Mystery Box in collaboration with JJ Abrams and his production company, Bad Robot.

The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery Box emblem. Each lockbox includes 12 Mystery Box Playing Cards designed by JJ Abrams, and a letterpressed note from Abrams in a kraft paper envelope stamped with a black wax seal.

The choice to open the box, or not, is yours. Proceeds benefit 826 National, a non-profit that promotes creative writing in schools and workshops around the USA.

5 Questions with Wizard Wars

Posted by Jonathan Bayme on February 4th, 2014 in Articles

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Next month, a new television show premieres on the SyFy network called Wizard Wars. And no, Harry Potter isn’t a part of it. Even better: Penn & Teller, Christen Gerhart, Blake Vogt, Bizzaro, and Rick Lax ARE. In this short Q&A, we asked show creator Rick Lax for the inside scoop on what to expect:

What is Wizard Wars, and how is this different from other TV magic shows in the past? Wizard Wars is a magic reality competition show. Magicians are challenged to create new routines with random objects in a short period of time… and then perform them. They’re judged by Penn & Teller, Christen Gerhart, and Latimer. It’s different from other shows in that it focuses on the creation of magic, not just the performance. Continue Reading

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Thurston Award – Andy Nyman

Posted by Jonathan Bayme on February 3rd, 2014 in Articles

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Congrats to Andy Nyman, winner of The Thurston Award for THE CODE, presented by Jamie Grant and The Magic Cafe. The award highlights Andy’s continued contributions to the world of magic and mentalism – and his bestselling, latest release at theory11: The Code.

The Code is one simple secret that empowers you to seemingly read minds at a moment’s notice – identify the card (or cards) that someone is merely thinking of. Since release, The Code has received rave reviews from around the world, including Wayne Houchin and Max Maven. See details and learn it now.

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Dan White: White Magic on Travel Channel

Posted by Michael James on December 23rd, 2013 in General

theory11 Artist Dan White will be appearing on an all new TV show, White Magic, on the Travel Channel, airing this Wednesday.

Dan White’s newest show, White Magic, will be appearing on the Travel Channel this Wednesday at 9pm. Dan White will be on a mission to wow the unsuspecting public with his riveting and mind-blowing street magic. Each week, Dan will explore a new city and take his tricks to the streets.

Listen to our new exclusive podcast with Dan, talking about his new show.

2013 Holiday Gift Guide

Posted by Michael James on December 12th, 2013 in General

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We’ve launched our 2013 Holiday Gift Guide!

We’ve curated our best products in one crazy awesome list. Pick up the best decks on the market, like our new Medallion Playing Cards, for stocking stuffers. You’ll find our newest DVDs, like Decoy and The Code, perfect for gifts under the tree. Whatever your gift needs are, we’ve got you covered this holiday season!

Head over to our Holiday Gift Guide page to see our collection.

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