Your Cart

Your cart is empty.

Now viewing your cart.

Edit « »
Subtotal: 0.00
Account Support

TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofDecember, 2010



2010 December

Alchemy by Ben Seidman

Posted by Jonathan Bayme on December 31st, 2010 in New Releases

Our final release of 2010 has been posted. Alchemy is Ben Seidman’s first release at theory11, and we wanted that debut to start with a bang.

With Alchemy, you visually change a coin into ANYTHING – then show your hands completely empty.

Did we mention that it’s 100% impromptu, and done with your sleeves rolled up? See it to believe it.

With Alchemy, you can vanish a coin or change it into another object entirely: a strawberry, another coin, a matchbox, or whatever else your heart desires.

Watch it now and see what REAL magic looks like. Then learn it with 25 minutes of detailed instruction.

New Apparel Now Available

Posted by Zach Mueller on December 24th, 2010 in New Releases

It’s winter time. It’s cold outside. And you need to keep warm while practicing in style. You’re in luck – new apparel is now available! Designer, premium apparel for the modern conjurer.

Tonight we released THREE new apparel items. First up is the Head of the King shirt, with illustration of the Bicycle King across the front of a black vintage shirt.

Second is the Bee Logo Emblem shirt, featuring the Bee circular emblem across the front. And last but not least, a warm, super-soft Bee Joker Hoodie.

Remember that EVERY shipped item you purchase will provide you with ONE scratch card into our Holiday Contest 2010. The only way to find out what you win is to open the package and see for yourself! Merry Christmas!

UK Dynamo Performs Dresscode

Posted by Zach Mueller on December 16th, 2010 in General

UK Celebrity Magician Dynamo performs Dresscode by Calen Morelli for music video director “Director X” in London.

Dresscode is a breakthrough effect by a true creative prodigy. From amazing reviews to variations on performance, and now a live performance on UK TV, Dresscode simply speaks for itself. As shown in this video clip, the effect is visually arresting – with crazy reactions.

Creative consultation for this video was provided by theory11 artists Doug McKenzie and Daniel Garcia on location in the UK. Both consultants were flown in specifically for this YouTube series in promotion of a new camera by Panasonic.

Watch Dynamo’s lightning fast performance of Dresscode by Calen Morelli HERE on YouTube.

Apollo Robbins in Forbes

Posted by Jonathan Bayme on December 11th, 2010 in Articles

Gentleman Thief and theory11 artist Apollo Robbins is featured in three videos today. Apollo’s unrivaled skill as a pickpocket is dissected with particular focus on the science of misdirection.

Apollo discusses his background and how he got the name “the gentleman thief” – as well as touching on the basics of how cons and scams work.

Of course, no interview with Apollo is complete without showing his skills firsthand. In one video, Apollo takes reporter Josh Wolfe’s pen right off the table.

In another video
, he kindly “borrows” Josh’s wallet, cell phone, and corporate American Express card – which is later revealed inside of Apollo’s sock.

Smoke & Mirrors v5

Posted by Zach Mueller on December 3rd, 2010 in Playing Cards

The fifth edition of luxury brand playing cards by Dan and Dave Buck – available NOW.

After months of anticipation, they are finally here. This new edition showcases the same acclaimed aesthetic of the Smoke & Mirrors v4, although instead of green – they are an elegant, metallic denim blue. As the fifth generation deck, we employed all previous experience to engineer our highest quality playing cards to date.

Premium, luxury playing cards printed proudly at the United States Playing Card Company. Four previous versions have sold out within days of release. Dan and Dave have evolved that original design to streamline its elements to purest form. This fifth edition remains steadfast in that tradition.

Don’t miss this opportunity. See details now.

Five New Releases – Unveiled!

Posted by Zach Mueller on December 1st, 2010 in General

As promised, tonight theory11 came out swinging. Our team has been silent these past few weeks, pushing the limits to bring you FIVE massive releases just in time for the holiday season.

DeckONE by Homer Liwag. Industrial Edition playing cards with a hardened, uniquely metallic finish. The box looks like industrial steel, with a level of embossing never before attempted in playing card design.

DRESSCODE is the first signature DVD from the mind of Calen Morelli. A creative prodigy that has received well deserved praise for his 365 Days of Magic Challenge. You show your shirt front and back, and in an instant, it CHANGES. The shirt can be shown before and after the change, and the shirt you end in is completely normal.

FOUNDATIONS v2 – the second DVD in the Foundations series by Jason England. Jason is widely regarded as the world’s foremost expert on Erdnase, and one of the best card technicians alive today. His knowledge of the history behind each move is just as captivating as his instruction. Seven moves jam packed into ONE DVD.

THE HOLE THING – an instant download from the mind of Chris Mayhew. Normal cards are freely shown to have a circular hole cut in the center of them, yet Mayhew produces a miracle. Includes his original sandwich routine and a bonus effect that comes along for the ride.

2010 Holiday Contest – the largest and most insane holiday contest theory11 has ever hosted. Receive one scratch card with every shipped item you purchase from theory11 from now until December 31st, 2010 at midnight. See details and prizes here!

Login to theory11

Forgot Password?

Create New Account