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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofMarch, 2011



2011 March

Genesis v2 – Now Available!

Posted by Jonathan Bayme on March 18th, 2011 in Cardistry, New Releases

It all started in October of 2009. It was on that day – it was Halloween night – that we unveiled the debut DVD from the mind of Andrei Jikh. It was called Genesis. And it changed everything.

Everything you learned in Genesis v1 is about to be propelled to another dimension. Covering over 18 moves on an intermediate to advanced ability level, Genesis v2 takes you by the hand and doesn’t let go. Are you up to that challenge?

Imagine a new world of elegant, fluid motion brought to life by Andrei Jikh. Get inside his mind, and apply these principles in creating new moves of your own imagination. With Genesis v2, Andrei Jikh solidifies his stance on the forefront of the art form, and with this video, he invites you to join him on that quest.

The Insider – Magic-Con Interview

Posted by Jonathan Bayme on March 12th, 2011 in General

Last night, we posted the eleventh episode of The Insider! Every Friday, a new episode is posted with all the latest news, buzz, and inside scoop on whatever happened that week in the magisphere.

This week’s episode features an exclusive interview with Dave Buck (50% of Dan and Dave) discussing Magic-Con 2011 in San Diego. We are just one week away from the conference, so if you still want to attend, there’s still time!

If you’re unable to attend, we’ll be posting Insider updates from the ground floor of the conference to make sure you get in on the action. Watch the episode now and see all previous episodes in our Insider Archive.

The Master File – Lennart Green

Posted by Jonathan Bayme on March 9th, 2011 in New Releases

Several months ago, late at night, I was on video chat with Luis de Matos in Portugal. In the background, I saw Lennart Green speaking into the camera. Luis was whispering – he didn’t want to disrupt filming. For weeks, Luis worked diligently to produce the final product we are proud to release today: The Master File.

What is it? The Master File is a comprehension collection of incredible magic. As a TED speaker, a doctor, and an FISM World Champion, Lennart Green has done it all. He is as adept as a creator as he is a performer, and everything he presents is, for lack of a better word, remarkable.

The Master File is a four DVD collection composed of over eight hours of material explained clearly from multiple camera angles. Watch the preview, invest in yourself, and get your hands on this today. You will not regret it.

The Insider – Burt Wonderstone

Posted by Jonathan Bayme on March 5th, 2011 in General

Hot off the press! Well, more like hot out of the camera. Because it’s a video… this week’s episode of The Insider! In this 10th episode, we jump right in and discuss the upcoming Steve Carell magi-comedy Burt Wonderstone, watch a field report from Andrei Jikh at the World Magic Seminar in Las Vegas, and much, much more. Watch it now!

On a serious note, this week’s episode also features two of magic’s most inspirational practitioners, including Mahdi Gilbert. I was fortunate enough to witness Mahdi’s skills at Magic-Con 2010 in San Diego, and it was a privilege I will not soon forget.

Watch this week’s episode hosted by Zach Mueller, and be sure to comment to answer the question of the day! See previous episodes in our Insider archive.

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