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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofOctober, 2011



2011 October

Exposé – Dressed Up + Monarchs

Posted by Jonathan Bayme on October 31st, 2011 in Contests, Playing Cards, Podcasts

Today is Monday, October 31st – and that means TWO things! First, the prerelease event for Monarch Playing Cards occurred this morning. They sold out in 90 seconds! Don’t worry, though – if you didn’t pick some up, the countdown is closing in to the public release on 11/11.

Monarchs are the most high-end playing cards ever produced. 111 of you will be getting a deck in the mail this week – 11 days before the public release! They are breathtaking, and we’re excited to announce their release with our holiday contest on 11/11.

Just a few moments ago, we posted the second, Halloween Edition episode of Exposé, hosted by Christen Gerhart and Zach Mueller! This week, we review TAB by Dalton Wayne on The Wire!

The Insider: Bright and Early

Posted by Michael James on October 28th, 2011 in General

Today at 11AM, we post the 42nd episode of The Insider by Zach Mueller. Surprised? Not as surprised as I am right now! We decided since not all magicians want to stay home on a Friday night and watch an adolescent magician talk about magic news, we thought it best to move it to 11AM instead.

Today we discuss the 4th installment of the David Blaine spoof series, Criss Angel appearance on Rosie O’Donnell, and the inside scoop on Monarch playing cards!

To watch today’s episode, click the Zach Mueller demon to the left. To watch all other episodes of The Insider, check out our official yet secretive VAULT.

The Insider: My Ridiculous 4S

Posted by Michael James on October 21st, 2011 in General

Tonight we experience the 41st episode of The Insider hosted by Zach Mueller and Siri!

Tonight we discuss Darren Brown’s extended trailer, the new magician on Celebrity Apprentice, and a brand new webshow coming to theory11!

This Monday will be the premiere of the new webshow created by Zach and it’s something you’re not going to want to miss! We’ll be introducing a new host to the show and we’re very excited to welcome her to the community.

To watch tonight’s episode, click the guy with the wacked out hair to the left. For all other episodes, see the INSIDER VAULT.

Podcast with Rick Lax on Vertigo

Posted by Michael James on October 17th, 2011 in Podcasts

Tonight, we recorded a podcast with Rick Lax, the man behind the breakthrough new effect Vertigo.

Vertigo is an effect in which an empty card box – and the full deck itself – remains suspended in space, without the use of strings, wires, or magnets.

In tonight’s podcast, theory11 CEO Jonathan Bayme and Rick discuss his history in magic, his love of Copperfield VHS tapes, common questions about Vertigo, and what is coming soon from Rick Lax at theory11.

Listen to the 15 minute podcast HERE.

Now Available: Vertigo by Rick Lax

Posted by Michael James on October 14th, 2011 in New Releases

On the edge of reason. On the edge of reality. There is Vertigo. Now available on DVD.

Vertigo is a demonstration of skill that warps the very logic of the human mind. An empty card box remains suspended in space. No strings, wires, threads, or magnets.

Perform Vertigo standing up or sitting down. Use your favorite pack of cards. It’s self-contained – and instantly resets. And the best part is, when you’re done, you can hand the cards out or go right into your favorite card trick or cardistry demonstration.

See full details and watch the preview video now!

The Insider: Haircut

Posted by Michael James on October 14th, 2011 in General

40 episodes? Has Zach really made a whopping 40 episodes every week for the past 40 weeks? Is Zach himself writing this news post and boosting his own self confidence? That last part is debatable…the rest is truth.

In tonight’s installment, we discuss the possibility of Jim Carrey starring in a magic flick, our latest release from the mind of Rick Lax, the sexy new Aristocrat trailer, and more!

To soak up the vast amount of wonderful knowledge from tonight’s episode, click on the weirdo to your left. For all past episodes check out the Insider Vault.

Aristocrat Trailer by Michael James

Posted by Michael James on October 7th, 2011 in General

Now available: Aristocrat playing cards. A premium, refined collector’s item, and an incredible deck that has been the choice of more professionals than any other.

Michael James represents Aristocrat playing cards in the newly released trailer. Check it out here.

The Insider – Brain Games

Posted by Michael James on October 7th, 2011 in Cardistry, General, New Releases

You made it! You have survived 38 episodes of The InsiderCongratulations if you watched every episode…which you probably did not. We all know Zach is the only one who does that.

In tonight’s episode, we discuss David Copperfield and Apollo Robbin’s appearance on the upcoming National Geographic special ‘Brain Games’, Penn and Teller’s new TV show, and a sneak peak at our newest release Vertigo.

To watch tonight’s glorified magic-strocity, click on the handsome smirk to your left. For all previous episodes, check out The Insider Vault.

New Teaser: Vertigo

Posted by Michael James on October 7th, 2011 in General, New Releases

Theory11 is excited to reveal what will be the signature magic effect for 2011. Powerful, practical, and effective, Vertigo presents out-of-the-box thinking that will captivate layman and magician alike.

On the edge of reason and reality. We are proud to announce Vertigo.

Watch the teaser here.

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