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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofJuly, 2012



2012 July

New York Times: theory11 and Eleven Madison Park

Posted by Michael James on July 27th, 2012 in General

A unique collaboration between theory11 and Eleven Madison Park.

This morning, theory11 was featured in The New York Times, announcing a collaboration with New York City’s most prestigious restaurant: Eleven Madison Park. Our team has been secretly working on this project for months, with creative direction from Jonathan Bayme and Dan White. It’s an honor and a privilege, and we’re excited to add a magical touch to the restaurant’s already stunning presentation.

Read the full article on The New York Times website at

JAQK Cellars – Red Edition

Posted by Jonathan Bayme on July 20th, 2012 in New Releases, Playing Cards

JAQK Cellars is a prestigious winery based in Napa Valley, California. Their wine bottles, themed with playing card art, are remarkably intricate in design.

In July of 2011, theory11 released a special edition set of playing cards in collaboration with the winery. Today, we announce the second edition: JAQK Cellars Playing Cards – Red Edition. These premium playing cards are wrapped in a gorgeous, foil-stamped tuck case made from FSC-Certified French Paper. The cards themselves have 52 custom faces, including 12 custom court cards designed and illustrated from scratch.

They are breathtaking. And they are limited edition. And you should check them out. Right now!

Now Available: iPredict+ for Android

Posted by Michael James on July 6th, 2012 in General

iPredict+ is now available in the Google Play Android Marketplace!

It’s been called the BEST MAGIC APP available, but ever since release we’ve heard one major critique: it wasn’t on Android. You asked for it, and we made it happen! The original iPredict+ by Greg Rostami is now available in the Android Marketplace.

iPredict+ is a powerful effect where the spectator’s card is mysteriously revealed through a recorded voicemail or text message. It’s extremely simple to perform – the phone does all of the work! Want it for iPhone? See here.

Check out the latest podcast from Greg Rostami and Jonathan Bayme, where they discuss the new version and the process of bringing the original app to the Android Marketplace.

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