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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofSeptember, 2012



2012 September

The Elite Member Initiative

Posted by Michael James on September 21st, 2012 in General

Our team works night and day to create and innovate, but it means nothing without your support. The Elite Member Initiative is our way of saying THANK YOU.

We’ve launched a brand new feature on theory11, giving you the ability to take home an array of rare and unique items. The Elite Member Initiative gives each user the ability to earn points.

There are FIVE ways to earn points (more on the way) and four of them are completely free! You can take these points to redeem exclusive items from our private vault – our archive – or even use them toward purchasing new products! Rise to the challenge and come up on top!

Learn more about The Archive.

Now Available: Rebel Bottle

Posted by Michael James on September 14th, 2012 in General, New Releases

A glass bottle with a genuine sealed deck of Rebels inside.

Each of these bottles is hand made by Jamie Grant. The Rebels inside each bottle is real – sealed – and the bottles are completely normal. This special edition is available ONLY at theory11. Other bottles have been sold for $150+. We’ve priced these at $100, but there’s only 100 so grab one quick!

Now Available :: See details.

Now Available: Twist by Mathieu Bich

Posted by Michael James on September 14th, 2012 in General, New Releases

Twist. Transform. Transpose.

Twist by Mathieu Bich is a mind twisting card magic effect where four cards visually flip, transform, and transpose. An incredible FIVE phase routine! There is no cover, awkward movements, or weird angles. Learn five-phases in over 30 minutes of instruction from Mathieu Bich.

Now available for instant download

theory11 in The New Yorker

Posted by Michael James on September 11th, 2012 in General

theory11 is featured in this week’s latest issue of The New Yorker!

Over the past few months, theory11 has been collaborating with New York’s most prestigious restaurant: Eleven Madison Park. Our unique collaboration has been the topic of speculation and worldwide attention, including The New York Times. Our challenge was to help Eleven Madison Park create a memorable presentation, authentic and true to New York City charm and tradition.

The seven page article explains the restaurant’s history and relentless pursuit of perfection. Pick up this week’s issue or read the brief now on The New Yorker website. We are honored and very grateful to be a part of it.

theory11 in The New York Times

Posted by Michael James on September 5th, 2012 in General

Today, theory11 was featured in The New York Times.

theory11 has been secretly working on a project with Eleven Madison Park, New York City’s most prestigious restaurant. Under creative direction from Jonathan Bayme and Dan White, a hint of magic has been introduced into the restaurant’s presentation for their relaunch and reinvention this month.

The collaboration has been featured in today’s issue of The New York Times – both in print and online. You can read the full article online here. We are honored and very grateful to be a part of it.

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