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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofOctober, 2012



2012 October

Now Available: Filter by Rick Lax

Posted by Michael James on October 26th, 2012 in General

Filter is the best Coin Through Glass routine on the market – PERIOD.

From the creator of Vertigo and Detach, comes a brand new coin routine called Filter. Imagine dropping three coins into a glass. You remove one, and with a flick of your wrist, it flies straight through the glass. Then you do it again and again. Each phase looks more impressive than the last.

No gimmicks. No extra coins. Totally impromptu. Completely examinable.

You’ve got to see the trailer to grasp the visual capabilities of Filter. Three coins VISUALLY and AUDIBLY penetrate a clear drinking glass. Everything is examinable before AND after the routine.

It’s a one of a kind effect and now available for instant download!

Saturday Night Roundtable – Steve Cohen

Posted by Michael James on October 15th, 2012 in General, Podcasts

Our newest roundtable discussion podcast with Steve Cohen is now online!

Last night, we hosted a new roundtable discussion podcast with Steve Cohen: The Millionaires’ Magician. Steve performs a parlor show at the legendary Waldorf Astoria, located in midtown Manhattan, New York. You asked the questions. And in the podcast, he answered.

Listen in as Steve Cohen talks about his life and show at the Waldorf Astoria. Steve answers your questions and talks about his new TV special Lost Magic Decoded, airing this Thursday, October 18th at 9pm EDT on the History Channel. Lost Magic Decoded is a 2 hour special where Cohen tracks down, decodes, and resurrects ten of the most thrilling and shocking magical illusions ever witnessed.

Listen to the podcast here, and catch Lost Magic Decoded with Steve Cohen, airing this Thursday, October 18th at 9pm EDT on the History Channel. Check your local listings to confirm the airtime in your area.

Now Available: Players by Daniel Madison

Posted by Michael James on October 10th, 2012 in General

A direct collaboration with underground artist Daniel Madison.

A remarkably covert, elegant, deceptive marked deck. A secret weapon, in your pocket at a moment’s notice.

To a casual observer, nothing is out of the ordinary. Deep within the design is a marking system that reveals the identity of each and every playing card. With purchase of each deck, you will receive an instant video download with Daniel Madison himself teaching you how to break the code.

Players are Limited Edition. Once our current supply of this white edition expires, they will not be reprinted. Want them? Order now.

The Secret Project for Simon Silver

Posted by Jonathan Bayme on October 3rd, 2012 in General

A few weeks ago, we started a secret project with a Hollywood movie company. The challenge was to come up with a creative way to promote the new film Red Lights, starring Robert De Niro and Cillian Murphy (Scarecrow from The Dark Knight).

The film is about a team of physicists that are on a mission to debunk psychics, including Simon Silver: the world’s most famous psychic, played by Robert De Niro. Simon Silver is sort of like John Edward meets Uri Geller.

He claims to speak to the dead, bend metal, cure cancer, and even levitate. But he’s causing real harm, and the scientists are bent on exposing his scheme.

That’s where we came in. In partnership with the studio, theory11 created an innovative, crazy awesome website where YOU get to experience the power of Simon Silver, and share the feeling with your friends.

On the website, you secretly provide certain details about your friend. Their favorite movie, band, and hometown.

Don’t tell your friend that you told us anything. The website sends your friend a special email with an invitation to go head to head with Simon Silver – a “real” psychic that can read their mind. Play along.

They will FREAK OUT when they see that ALL of Simon Silver’s predictions about them are correct. To cap things off, they get a text message on their own phone with a name THEY were merely thinking about.

At the end, we expose the ruse, and they’ll know that you were in on it. And then, they’ll be able to share that experience with THEIR friends. The cycle repeats!

While fun to share, all of this has a real purpose: to make your friends think twice the next time they believe a psychic’s claims, and to prove that there’s more than meets the eye. Seeing isn’t always believing.

Special thanks to David Kwong, Millennium Entertainment, and our friends at Les Avignons in Vienna for their collaboration in making this possible.

Share the experience with YOUR friends now at the link below. Check out the film on Amazon, have some fun, and freak out your friends right now:

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