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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofNovember, 2012



2012 November

Now Available: Casino Gaff Dice

Posted by Michael James on November 30th, 2012 in General, New Releases

Now Available: 150 sets of very rare, special gaff dice. Includes a FREE download teaching how to switch one pair of dice for another.

In collaboration with expert card technician Jason England, we were able to track down 150 sets of very RARE, special, casino gaff dice. Commonly known as crooked dice, T’s, tops and bottoms, or mis-spotted dice, they are used to increase the odds of winning.

With purchase of these dice, we include a FREE downloadable video that teaches TWO methods for secretly switching one pair of dice for another. For educational or entertainment use ONLY.

Quantities are limited, and these WILL sell out quickly.

Our HOLIDAY Contest 2012

Posted by Michael James on November 23rd, 2012 in General

Every year, we do some sort of crazy holiday contest to celebrate the end of one year. This year, we raise the stakes with FIVE prizes better than ever.

Here’s how it works. Just like last year, you will receive one token for every product you purchase. If you purchase 2 Decks, you’ll receive two tokens. If you purchase 6 decks and two downloads, you’ll get 8 tokens. And so on.

After you check out, you’ll see a special link to apply those tokens towards five prizes. Each token is one chance to win. You can put all of your tokens towards one prize, or divide them evenly towards all five.

What’s up for grabs? 100,000 Elite Member Points (10 winners each receiving 10,000 points), a year’s supply of Artisans, the ultimate card collection (containing every deck we have in stock), a video production kit, and a special code that will unlock an instant $500 gift certificate.

See the official page for more details!

Now Available: Artisan Playing Cards

Posted by Michael James on November 23rd, 2012 in General

Handcrafted in South Africa, Artisans are in a league of their own. A breathtaking mix of elegance, style, and sophistication.

Even the most minute details were carefully crafted, polished, and perfected. Like a fine craftsman in his workshop, Capetown designer Simon Frouws produced a playing card design that redefines the category and raises the bar. It’s truly remarkable!

True craftsmen protect and respect their tools. For that reason, we created a special collector’s edition set. The Artisan Collector’s Edition contains four decks sealed inside of a laser etched, wood engraved box.

Now Available: Edge by Mathieu Bich

Posted by Michael James on November 23rd, 2012 in General

As your finger gently glides along the edge, the name of their selected card appears written in permanent ink. A masterpiece 450 years in the making.

EDGE by Mathieu Bich builds upon a historic principle in a new, groundbreaking direction –– allowing you to reveal selected cards, names, or predictions. Instantly resets – and it’s almost entirely self working.

The applications are limitless, and the technique is almost entirely self-working. Everything you need is included with the DVD, taught in 34 minutes of HD instruction by Mathieu Bich. Watch the trailer!

Now Available: Single Card Straddle Pass

Posted by Michael James on November 3rd, 2012 in General, New Releases

Single Card Straddle Pass by Jason England is now available!

Expert card technician Jason England provides 30 minutes of in-depth instruction on one of the most DECEPTIVE moves in magic. The Single Card Straddle Pass allows for a control of one or more cards from the middle of the pack to anywhere near the bottom of the deck – invisibly.

The Single Card Straddle Pass has been in Jason’s repertoire for more than a decade – for good reason. Step inside and learn yet another powerful utility sleight from Jason England himself. What are you waiting for?

Watch the trailer and download it now!

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