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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofAugust, 2013



2013 August

theory11: Six Year Anniversary

Posted by Jonathan Bayme on August 31st, 2013 in General


At this precise moment six years ago, theory11 launched, and our adventure began.

What started as a group of eleven is now so much greater. On behalf of our whole team, sincerely – THANK YOU for the passion, support, and motivation that inspired us then and continues today. For encouragement, support, integrity, late nights, and hard work: we have so many people to thank, more than one brief message can list.

It’s an honor and great privilege to continue pushing forward, together, united as a community. Happy birthday, theory11. – // jb.

500 FREE Decks – This Week Only!

Posted by Michael James on August 30th, 2013 in General

UPDATE: It’s official: Rarebit Playing Cards are SOLD OUT! That was insanely fast! Remaining supplies will be preserved in The Archive. To everyone that placed a shipped order over $50 before 5:24am EST today (08/31/13) – rest assured you will be getting your free deck! Enjoy!

This week marks our sixth birthday at theory11. In August 2007, we launched the site, and this crazy adventure began. To celebrate, we’re doing something special – this week only!

A month ago, we produced a top secret deck for a vintage, speak-easy type restaurant called The Rarebit. While this deck was supposed to be used exclusively in their lounge, we were able to acquire a small quantity for ourselves. What are we doing with this small quantity of Rarebits? We’re giving them away! Yes, to celebrate our sixth birthday, we’re giving away Rarebit Playing Cards from now until next Friday (September 6th) – while supplies last. We have only 500 decks, so we can’t guarantee that our stock will last the entire week. So if you want some – act quickly. Get the full scoop on this week’s episode of Exposé!

There are TWO ways you can get a free deck of Rarebits:

Every shipped order over $50 subtotal will get one free deck while supplies last. The deck will automatically be added to your cart BEFORE checkout. If it’s not visible in your cart and you have a subtotal of over $50, then we’re probably sold out! We’re also putting a small quantity of Rarebits in The Archive. If you have 2,500 Elite Member Points, you can grab one there as well. Remember, these are extremely limited and once they’re gone, they’re gone. With all custom court cards – these are really spectacular, rare decks.

Magic, Technology, & David Copperfield

Posted by Jonathan Bayme on August 23rd, 2013 in Articles


David Copperfield was featured this week on Google Ventures web series: Foundation, hosted by Kevin Rose. The episode explores the relationship, past and present, between magic and technology.

In the episode, Copperfield explores how magic and technology work together. It’s a fascinating glimpse into the creative process of David Copperfield: the highest grossing solo entertainer of all time. Watch it now on TechCrunch.

Magic and technology have a very close relationship – one informs and inspires the other, and it’s been that way for a long time. One of the first magic books ever written was by Luca Pacioli in the 1400’s. Pacioli was a close friend of Leonardo da Vinci, and among art, science, and sculpture, these guys were creating magic. (more…)

theory11 Hangout [Watch Now]

Posted by Michael James on August 12th, 2013 in General

In case you missed our epic live event on Sunday night, it’s now available to watch on YouTube. Don’t miss it – we discuss the past, present, and future of magic with a panel made up of magic’s finest.

This broadcast features Steve Cohen, Jonathan Bayme, Marco Tempest, Andrei Jikh, Zach Mueller, Calen Morelli, Brian Brushwood, Christen Gerhart, Vinny Grosso from the Society of American Magicians.

On the 11th of every month at 11:00pm EST, we’ll be broadcasting LIVE on YouTube. Come join us! New guests will join our panel every month, and we’ll answer as many questions from our viewers as possible. Hope to see you there!

Monument: An Epic Journey

Posted by Michael James on August 9th, 2013 in General

The wait is finally over! Monument by Dimitri Arleri is finally released and available on DVD and HD Digital Download.

The project is over 2 hours long, beautifully presented on a 2 Disc Collectors set. Amazing. Have you seen the trailer? Here’s the inside scoop:

We began talking with Dimitri about a cardistry project 18 months ago. We didn’t know then what the project would look like, but we knew it had to be epic. A year later, we were ready to film, and Dimitri flew from France to Vegas for a five day shoot. (more…)

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