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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

theory11 news for the month ofMarch, 2014

theory11

News

2014 March

Mystery Box featured in Entertainment Weekly

Posted by Michael James on March 19th, 2014 in General

This week, theory11 and The Mystery Box are featured in Entertainment Weekly magazine! Hot off the press and on newsstands now!

The article highlights JJ Abrams’ collaboration with theory11 on the project, as well as the charity that every purchase of The Mystery Box helps support: 826 National.

We’re proud and honored to be highlighted in such a mainstream outlet. Be sure to pick up a copy, available in new-stands and bookstores nationwide! If you haven’t purchased The Mystery Box yet, you can find it here. Many more mysteries await!

JJ Abrams – The Mystery Box

Posted by Michael James on March 3rd, 2014 in New Releases

In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that wonder, theory11 created a new Mystery Box in collaboration with JJ Abrams and his production company, Bad Robot.

The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery Box emblem. Each lockbox includes 12 Mystery Box Playing Cards designed by JJ Abrams, and a letterpressed note from Abrams in a kraft paper envelope stamped with a black wax seal.

The choice to open the box, or not, is yours. Proceeds benefit 826 National, a non-profit that promotes creative writing in schools and workshops around the USA.

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