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Eleven Madison Park Named #4 Best Restaurant

Posted by Michael James on April 29th, 2014 in Articles

Eleven Madison Park in New York City has been named the best restaurant in the USA and fourth best restaurant in the world – moving up a spot from last year’s fifth place. Last year, theory11 worked with Eleven Madison Park to develop an unusual serving presentation, where magic and mystery are combined with their unrivaled dining experience. theory11′s Jonathan Bayme and Dan White worked alongside Eleven Madison Park’s Will Guidara to create the presentation.

We’re honored to play a role in their continued success. We strive to be the best in magic, and it’s an inspiring privilege to work with the best of the best in other fields – and this is a perfect example of that.

5 Questions with Wizard Wars

Posted by Jonathan Bayme on February 4th, 2014 in Articles

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Next month, a new television show premieres on the SyFy network called Wizard Wars. And no, Harry Potter isn’t a part of it. Even better: Penn & Teller, Christen Gerhart, Blake Vogt, Bizzaro, and Rick Lax ARE. In this short Q&A, we asked show creator Rick Lax for the inside scoop on what to expect:

What is Wizard Wars, and how is this different from other TV magic shows in the past? Wizard Wars is a magic reality competition show. Magicians are challenged to create new routines with random objects in a short period of time… and then perform them. They’re judged by Penn & Teller, Christen Gerhart, and Latimer. It’s different from other shows in that it focuses on the creation of magic, not just the performance. (more…)

Thurston Award – Andy Nyman

Posted by Jonathan Bayme on February 3rd, 2014 in Articles

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Congrats to Andy Nyman, winner of The Thurston Award for THE CODE, presented by Jamie Grant and The Magic Cafe. The award highlights Andy’s continued contributions to the world of magic and mentalism – and his bestselling, latest release at theory11: The Code.

The Code is one simple secret that empowers you to seemingly read minds at a moment’s notice – identify the card (or cards) that someone is merely thinking of. Since release, The Code has received rave reviews from around the world, including Wayne Houchin and Max Maven. See details and learn it now.

NoMad Halloween Masquerade Ball 2013

Posted by Christen Gerhart on October 1st, 2013 in Articles, General

Nomad Halloween 2013

The NoMad, a boutique, luxury hotel in the Flatiron district of New York City, is hosting a black tie Masquerade Ball this Halloween in collaboration with theory11.

Trick or Treat? There will be treats by world renowned chef Daniel Humm and tricks by theory11. The party will take up the first two floors of The NoMad Hotel featuring special drinks, live music, and magic. Masks are, of course, required.

Tickets are available now and very likely to sell out. Happy Halloween! This event marks our second collaboration with Daniel Humm and Will Guidara of New York’s prestigious Eleven Madison Park.

Apollo Robbins in Focus

Posted by Christen Gerhart on September 25th, 2013 in Articles

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World renowned pickpocket, Apollo Robbins, is consulting for upcoming Warner Bros. Pictures feature film “Focus” starring Will Smith and Margot Robbie.

Apollo will be creating original effects for the film and teaching sleight of hand skills to the actors.

According to producer Denise Di Novi, “Apollo has been a tremendous resource both technically and creatively during this process. He designed and choreographed sleight-of-hand moves that have never been seen before on film.”

Apollo (dubbed The Gentleman Thief) has been involved in many television projects, including Brain Games, The Real Hustle, and Leverage. Check out the film synopsis here and stay tuned for more details about “Focus” as they’re released.

Now You See Me Special Features

Posted by Jonathan Bayme on September 4th, 2013 in Articles

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It’s been called “the sleeper hit movie of the summer,” capturing interest and enormous box office success. Part magic, part heist, Now You See Me has grossed over $300 million worldwide since release.

This week, the film was released on DVD, BluRay, and iTunes – and theory11 was honored to help make the magic happen.

theory11 worked in collaboration with Lionsgate and K/O to produce some incredible bonus content for the iTunes release, with instruction on the fundamentals of magic and cardistry from the industry’s best creators. (more…)

Magic, Technology, & David Copperfield

Posted by Jonathan Bayme on August 23rd, 2013 in Articles

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David Copperfield was featured this week on Google Ventures web series: Foundation, hosted by Kevin Rose. The episode explores the relationship, past and present, between magic and technology.

In the episode, Copperfield explores how magic and technology work together. It’s a fascinating glimpse into the creative process of David Copperfield: the highest grossing solo entertainer of all time. Watch it now on TechCrunch.

Magic and technology have a very close relationship – one informs and inspires the other, and it’s been that way for a long time. One of the first magic books ever written was by Luca Pacioli in the 1400’s. Pacioli was a close friend of Leonardo da Vinci, and among art, science, and sculpture, these guys were creating magic. (more…)

Making Magic Meaningful

Posted by Rick Lax on June 3rd, 2013 in Articles

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What’s the difference between “doing some tricks” and giving a powerful performance? Meaning. A purpose. A message.

Penn & Teller perform magic to promote Libertarianism and Rationalism. Ricky Jay and Steve Cohen perform magic to retell our art form’s amazing history. And David Copperfield performs to inspire people to follow their hopes and dreams.

What about you? Why do you perform magic? (more…)

Mastering Ten Tricks

Posted by Rick Lax on May 27th, 2013 in Articles

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There’s an old story in magic that goes like this: A young hotshot magician walks up to and old master and brags, “I know over a thousand tricks.” The old master replies, “That’s nice. I know ten.”

Allow me to interpret: When the young magician says he knows 1,000 tricks, he’s telling the truth. But he “knows” these tricks on the most superficial level: He knows their secrets. He couldn’t perform these tricks to save his life. The old master, by comparison, “knows” ten tricks like the back of his hand. He’s performed each one for decades. Each one is a miracle.

Using the old master’s standard, the young hotshot magician probably knows zero tricks. The young magician doesn’t have time to perfect any tricks; he’s too busy learning the secrets to new ones.

So how many tricks should you know? And how do you arrive at these tricks? (more…)

theory11 in The Wall Street Journal

Posted by Jonathan Bayme on May 24th, 2013 in Articles

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theory11 is featured today in The Wall Street Journal, the largest newspaper by circulation in the United States. The article spotlights one of the many unique ways that theory11 protects magic secrets.

Specifically, writer Ellen Gamerman talks about our Fake Exposure Contests, where theory11 members post fake exposure videos on YouTube – with ridiculous, hilarious methods – meant to make it difficult to find REAL exposure videos.

The concept began as a fun, lighthearted idea popularized by Rob Anderson and Rick Lax, but over the past two years, it has had a real, dramatic, positive effect on our fight against magic exposure. Read the article now on The Wall Street Journal website.

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