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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

Latest news about Contests




Our 2013 Holiday Contest Has Launched!

Posted by Michael James on December 11th, 2013 in Contests

We’ve launched our Holiday Contest with some seriously epic prizes! Spin the wheel. Win Big.

You’ll find a wheel full of prizes on our Holiday Spin Page. Spin the wheel and win instantly! We’re giving away crazy awesome prizes like elite points, rare decks, a Panasonic GH3, and even a trip to Vegas to meet up with David Copperfield and tour his exclusive magic museum!

Earn a spin with every purchase you make from now until December 31st. We’re also giving away a FREE spin every day, so what are you waiting for? Head over to the contest page and get your free spin now!


The new magic heist film NOW YOU SEE ME hits theaters this weekend. Here’s a chance to win a BRICK of Monarchs just for seeing the movie…

The movie has an all star cast of Jesse Eisenberg, Isla Fisher, Morgan Freeman, Michael Caine, Mark Ruffalo, Dave Franco… and our very own Monarch Playing Cards. Monarchs are featured throughout the film, so we thought it’d be fun to give YOU a chance to win some decks just by seeing the film.

This week only, post a picture on Instagram with your “Now You See Me” movie ticket AND deck of Monarchs (or your favorite playing cards). Your ticket and your deck in one picture. Tag your picture with #theory11 and #nowyouseeme so we can find your entry! EXAMPLE

Deadline is Sunday, June 9th at 11:00pm EST. What’s up for grabs? A 12-pack of Monarch Playing Cards, shipped on the house, anywhere in the world – and 500 Elite Member Points! Winner will be selected at random by theory11. Tag your photo with #theory11 and #nowyouseeme to enter!

***UPDATE*** – Congrats to @HoJunLeeStation, the winner of a brick of Monarchs in our Now You See Me contest on Instagram!

The Incredible Burt Wonderstone Contest!

Posted by Michael James on March 1st, 2013 in Contests

Burt Wonderstone Contest at theory11

Today, we’re launching a massive, EPIC contest in collaboration with Warner Brothers: The Incredible Burt Wonderstone Contest!

Your challenge is to create and submit a 60 second short film showcasing your magic or cardistry skills. The winner will take home an epic trophy, 500 decks of playing cards, 4 tickets to Burt Wonderstone, and 4 front row tickets to the David Copperfield show! Special thanks to Warner Brothers, David Copperfield, and David Kwong for making this event possible.

Not only that, but David Copperfield will personally call you to announce your victory!

You have TWO weeks to make it happen! See details HERE and good luck!

Holiday Contest Extravaganza

Posted by Michael James on November 11th, 2011 in Contests, General

Our annual holiday contest is finally here! We’re extremely excited for this year’s prizes and we’re sure you will be too!

What are the prizes?

Our prizes this year are INSANE. We have FIVE prize packages— and something for people of all interests to win. From HD video cameras for The Wire to a trip to Las Vegas—the stakes are high, and the prizes are unparalleled!

How does it work?

Very simple! With each item you purchase on theory11, you earn one point per item. After completing your purchase, you divvy up those points towards your choice of five prizes. Each point is one chance to win.

Where do I go from here?

Every product you purchase on theory11 until January 1st gives you ONE point. After you complete your purchase, you can redeem those points for one chance at winning any of our five insane prizes. Check out all the details and enter for FREE right now (instantly) on our Holiday Contest page!

Exposé – Dressed Up + Monarchs

Posted by Jonathan Bayme on October 31st, 2011 in Contests, Playing Cards, Podcasts

Today is Monday, October 31st – and that means TWO things! First, the prerelease event for Monarch Playing Cards occurred this morning. They sold out in 90 seconds! Don’t worry, though – if you didn’t pick some up, the countdown is closing in to the public release on 11/11.

Monarchs are the most high-end playing cards ever produced. 111 of you will be getting a deck in the mail this week – 11 days before the public release! They are breathtaking, and we’re excited to announce their release with our holiday contest on 11/11.

Just a few moments ago, we posted the second, Halloween Edition episode of Exposé, hosted by Christen Gerhart and Zach Mueller! This week, we review TAB by Dalton Wayne on The Wire!

CCC2011 – 1 Week Remaining!

Posted by Zach Mueller on April 9th, 2011 in Cardistry, Contests

Only one  week remaining between now and the deadline for submissions of the Cardistry Collaboration Contest 2011!

The Cardistry Collaboration Contest started back in 2008. Dozens of cardists from throughout the world aligned and competed in groups of two or more for a Grand Prize and a truly awesome title. The winning video showed everything we were looking for: originality, unique style, and great cinematography.

The winner of ’09 offered something we had yet to see – a laid back flourishing video that somehow translated energy, intrigue and punch with a very low-key soundtrack.

We hope the CCC2011 will be even bigger and badder than ever. You only have ONE WEEK left to submit your video! Check out all the rules and details HERE. Good luck!

Holiday Contest – Coming Soon

Posted by Jonathan Bayme on November 26th, 2010 in Contests

Holiday Contest 2010 - Coming SoonOur team has been hard at work finishing FIVE new releases just in time for the holiday season. We’ve also prepared a MASSIVE holiday contest. Whatever you think it is – it’s better than that.

We’ve never done a holiday contest quite like this. It makes last year’s contest look tiny. Yes, it’s THAT good – and we’re super excited to unleash it.

So here’s the scoop: check theory11 this Wednesday, December 1st at 11:00pm EST. It all begins then. It all starts at the 11th hour.

Everything will be revealed – with FIVE new releases from five unique artists. Until Wednesday, we’ll let your mind wander and marinate in the mystery...

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