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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

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Back in Blue – charity: water

Posted by Michael James on May 20th, 2014 in General

You can make a difference. You can save a life.

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Over the past seven years, charity: water has raised $100 million and funded 11,771 water projects.

Pick up this newly released blue edition and 100% of the proceeds will go directly to charity: water. Join us. Support charity: water.

Mystery Box featured in Entertainment Weekly

Posted by Michael James on March 19th, 2014 in General

This week, theory11 and The Mystery Box are featured in Entertainment Weekly magazine! Hot off the press and on newsstands now!

The article highlights JJ Abrams’ collaboration with theory11 on the project, as well as the charity that every purchase of The Mystery Box helps support: 826 National.

We’re proud and honored to be highlighted in such a mainstream outlet. Be sure to pick up a copy, available in new-stands and bookstores nationwide! If you haven’t purchased The Mystery Box yet, you can find it here. Many more mysteries await!

Dan White: White Magic on Travel Channel

Posted by Michael James on December 23rd, 2013 in General

theory11 Artist Dan White will be appearing on an all new TV show, White Magic, on the Travel Channel, airing this Wednesday.

Dan White’s newest show, White Magic, will be appearing on the Travel Channel this Wednesday at 9pm. Dan White will be on a mission to wow the unsuspecting public with his riveting and mind-blowing street magic. Each week, Dan will explore a new city and take his tricks to the streets.

Listen to our new exclusive podcast with Dan, talking about his new show.

2013 Holiday Gift Guide

Posted by Michael James on December 12th, 2013 in General

holiday-gift-guide-news

We’ve launched our 2013 Holiday Gift Guide!

We’ve curated our best products in one crazy awesome list. Pick up the best decks on the market, like our new Medallion Playing Cards, for stocking stuffers. You’ll find our newest DVDs, like Decoy and The Code, perfect for gifts under the tree. Whatever your gift needs are, we’ve got you covered this holiday season!

Head over to our Holiday Gift Guide page to see our collection.

Red Monarchs: #1 in GQ

Posted by Michael James on November 27th, 2013 in General

Red Monarchs Featured in GQ Magazine’s Holiday Gift Guide!

GQ released their holiday gift guide of 100 products under $100, and Red Monarchs took the #1 spot! We’re honored to be featured on the list.

Check out their full guide here. Also be sure to pick up some Red Monarchs this holiday season!

The Monarch Four Deck Premium Set

Posted by Michael James on October 31st, 2013 in General

Now Available: The Monarch Four Deck Premium Set

A breathtaking collector’s set of FOUR Monarch Playing Cards, housed inside of a special tuck case FOUR times the normal size. We took the already gorgeous tuck case, amplified it four times the normal size, and filled it with four decks of the world’s most regal playing cards. Crisp gold foil and embossed edges highlight the jaw-dropping design.

Check ‘em out!

Premium Wood Spade iPhone Case

Posted by Michael James on October 11th, 2013 in General

Now Available: Premium Wood Spade iPhone Case

Made of premium ebony wood and laser etched to perfection, this case is the perfect way to showcase your iPhone. Available in two designs, Monarch and Artisan spade, and fit for iPhone 5s, 5, 4s, and 4.

Grab it today in our Gear Section. Expected to ship worldwide early next week.

Now Available: Phantom by Spidey

Posted by Michael James on October 4th, 2013 in General

A demonstration of astral projection – remote viewing.

The spectator is asked to THINK of any card they see. Spread the deck – and it’s GONE. Where did it go? It was in their hands the entire time.

Spidey has taken mentalism further than ever before with his latest effect, Phantom. A deck is split between the mentalist and the spectator. While the mentalist spreads through his half, the spectator is invited to remember a card. In an instant, that card vanishes from the mentalists’ half and appears in the spectator’s hand. A teleportation miracle.

Phantom is now available for immediate download. Watch the trailer!

Now Available: NB3 by Chase Duncan

Posted by Michael James on October 4th, 2013 in General

3 epic flourishes in one download: Nimbus, Bowtie, and 3D.

NB3 features the latest work from new-comer Chase Duncan. Jump into this 30 minute download and learn 3 badass flourishes for only $6.95! Each move is explained in depth with multiple angles in 720p HD. Check out the trailer!

NoMad Halloween Masquerade Ball 2013

Posted by Christen Gerhart on October 1st, 2013 in Articles, General

Nomad Halloween 2013

The NoMad, a boutique, luxury hotel in the Flatiron district of New York City, is hosting a black tie Masquerade Ball this Halloween in collaboration with theory11.

Trick or Treat? There will be treats by world renowned chef Daniel Humm and tricks by theory11. The party will take up the first two floors of The NoMad Hotel featuring special drinks, live music, and magic. Masks are, of course, required.

Tickets are available now and very likely to sell out. Happy Halloween! This event marks our second collaboration with Daniel Humm and Will Guidara of New York’s prestigious Eleven Madison Park.

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