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TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details

Latest news about New Releases



New Releases

French Kiss by Wayne Houchin

Posted by Mark Garity on August 31st, 2014 in New Releases

French Kiss by Wayne Houchin has been called the most intimate effect in magic. It’s powerful, simple, and remarkably deceptive.

The spectator’s SIGNED, selected card changes places with another – all while securely held in the spectator’s mouth. Watch the trailer and learn more!

JJ Abrams – The Mystery Box

Posted by Michael James on March 3rd, 2014 in New Releases

In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that wonder, theory11 created a new Mystery Box in collaboration with JJ Abrams and his production company, Bad Robot.

The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery Box emblem. Each lockbox includes 12 Mystery Box Playing Cards designed by JJ Abrams, and a letterpressed note from Abrams in a kraft paper envelope stamped with a black wax seal.

The choice to open the box, or not, is yours. Proceeds benefit 826 National, a non-profit that promotes creative writing in schools and workshops around the USA.

Black Friday – FOUR New Releases

Posted by Michael James on November 29th, 2013 in New Releases


Black JAQK Cellars Playing Cards

JAQK Cellars Black Edition features a gorgeous custom tuck case with imported French paper and metallic black foil. 52 custom faces and 12 stunning, custom court cards. A collector’s item. A breathtaking, artistic masterpiece. Back In Black.

Medallion Playing Cards

A blend of sheer elegance and striking beauty. A timeless object infused with supreme luxury from the Victorian era. After 18 months of discovery, we dug up the perfect recipe. We’re proud to announce our newest treasure: Medallions.

Overstuft by Bizzaro

You eat the cream inside of an Oreo cookie – and then, so visually, it REFILLS itself! As seen on The Ellen Show with Justin Flom. Overstuft is a utility prop that enables you to do a myriad of magical effects using something the whole world is familiar with – a chocolate cookie!

Decoy by Eoin O’Hare

Once in a while, a miracle hits the market. One that is visual, simple, yet practical. We believe DECOY is one of those effects. theory11 proudly presents Eoin O’Hare’s DECOY, the most visual and deceptive diminishing deck ever conceived.

Red Monarch Playing Cards

Posted by Michael James on October 31st, 2013 in New Releases

In 2011, we released the original Monarchs. They quickly became our best-selling deck, and has since then, defined a new standard for luxury playing cards. This year, they’re back; and this time, dressed in red. Introducing Red Monarch Playing Cards.

We spent time refining the world’s finest deck. It turned out better than we could ever imagine. Now they’re in stock and available for immediate shipping. Head over to our Playing Card section and check them out!

Don’t forget to pick up a Red Monarch Uncut Sheet while you’re at it! We only have 100 in stock and once they’re gone, they’re gone for good!

The Code by Andy Nyman

Posted by Michael James on October 31st, 2013 in New Releases

Want to read minds? Look no further. Learn The Code.

The Code is more than a method. It’s a system you can use to create effects of your own, read minds, and blow people away. One powerful, simple, dangerous secret from the mind of Andy Nyman. A tool that enables YOU to read people’s minds and create your own prediction routines.

Watch the trailer.

Now Available: Shredder by Spidey

Posted by Michael James on July 5th, 2013 in New Releases

Spidey’s take on the Classic Center Tear. A small piece of paper is handed to the spectator to write down a name, a number – anything. After tearing the paper to pieces, you are INSTANTLY able to divine the information contained within.

Learn Shredder now and start reading minds!

Now Available: White Artisans

Posted by Michael James on May 10th, 2013 in New Releases

The latest edition of our critically acclaimed Artisan Playing Cards. Now available in an all-new, breathtaking White Edition.

Artisans are back – in pure white. Illustrated by Simon Frouws in South Africa, these premium playing cards feature gold foil hot stamped onto ultra-lux white paper.

See Details: White Artisan Playing Cards [don’t miss the video!]

Now Available: Artisan Spade Shirt

Posted by Michael James on May 10th, 2013 in New Releases

The Artisan Spade Shirt is printed on an ultra-soft black shirt made with 100% Premium Pima Cotton – accented with hot stamped gold foil.

Lightweight, slim, and comfortable – the perfect tee for summer. It is (literally) the softest shirt we’ve EVER felt. Made in the USA and in stock now for immediate shipping.

See Details: Artisan Spade Shirt by theory11

Now Available: ReCord by Rick Lax

Posted by Michael James on March 1st, 2013 in New Releases


From the creator of Filter, Vertigo, and Detach, comes an incredible new effect: ReCord. A miracle at a moment’s notice – with an ordinary pair of headphones.

With ReCord, you can STRETCH a pair of headphones like chewing gum. VISUALLY and AUDIBLY tear the cord in two. Then restore it before your spectator’s eyes. No Setup. No Extra Pieces.

Now available for instant download. Check out the ridiculously awesome trailer.

Now Available: Animal Kingdom

Posted by Michael James on December 24th, 2012 in General, New Releases

A fun, quirky, and colorful new deck! Animal Kingdoms are now available!

This bold deck of playing cards is FULLY customized, featuring hand drawn art from Hatch Studios. We’ve teamed up with the leading organization in wildlife conservation and endangered species, World Wildlife Fund, to promote conservation and sustainability.

For every Animal Kingdom deck purchased, theory11 will donate $1 to the World Wildlife Fund to help endangered species, forest conservation, and much more.

Animal Kingdom features custom box, backs, pips, courts, tuck interior, and sticker seal. We made sure to include ultra thin borders on the back design – in fact, they’re the THINNEST borders we’ve ever printed! Every court card features a different animal – each unique in character and hand drawn.

Whether you love cards or simply want to help preserve the planet,  Animal Kingdom is for you.

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