The latest edition of our critically acclaimed Artisan Playing Cards. Now available in an all-new, breathtaking White Edition.

Artisans are back – in pure white. Illustrated by Simon Frouws in South Africa, these premium playing cards feature gold foil hot stamped onto ultra-lux white paper.

See Details: White Artisan Playing Cards [don't miss the video!]

The Artisan Spade Shirt is printed on an ultra-soft black shirt made with 100% Premium Pima Cotton – accented with hot stamped gold foil.

Lightweight, slim, and comfortable – the perfect tee for summer. It is (literally) the softest shirt we’ve EVER felt. Made in the USA and in stock now for immediate shipping.

See Details: Artisan Spade Shirt by theory11

From the creator of Filter, Vertigo, and Detach, comes an incredible new effect: ReCord. A miracle at a moment’s notice – with an ordinary pair of headphones.

With ReCord, you can STRETCH a pair of headphones like chewing gum. VISUALLY and AUDIBLY tear the cord in two. Then restore it before your spectator’s eyes. No Setup. No Extra Pieces.

Now available for instant download. Check out the ridiculously awesome trailer.

A fun, quirky, and colorful new deck! Animal Kingdoms are now available!

This bold deck of playing cards is FULLY customized, featuring hand drawn art from Hatch Studios. We’ve teamed up with the leading organization in wildlife conservation and endangered species, World Wildlife Fund, to promote conservation and sustainability.

For every Animal Kingdom deck purchased, theory11 will donate $1 to the World Wildlife Fund to help endangered species, forest conservation, and much more.

Animal Kingdom features custom box, backs, pips, courts, tuck interior, and sticker seal. We made sure to include ultra thin borders on the back design – in fact, they’re the THINNEST borders we’ve ever printed! Every court card features a different animal – each unique in character and hand drawn.

Whether you love cards or simply want to help preserve the planet,  Animal Kingdom is for you.

Now Available: 150 sets of very rare, special gaff dice. Includes a FREE download teaching how to switch one pair of dice for another.

In collaboration with expert card technician Jason England, we were able to track down 150 sets of very RARE, special, casino gaff dice. Commonly known as crooked dice, T’s, tops and bottoms, or mis-spotted dice, they are used to increase the odds of winning.

With purchase of these dice, we include a FREE downloadable video that teaches TWO methods for secretly switching one pair of dice for another. For educational or entertainment use ONLY.

Quantities are limited, and these WILL sell out quickly.

Single Card Straddle Pass by Jason England is now available!

Expert card technician Jason England provides 30 minutes of in-depth instruction on one of the most DECEPTIVE moves in magic. The Single Card Straddle Pass allows for a control of one or more cards from the middle of the pack to anywhere near the bottom of the deck - invisibly.

The Single Card Straddle Pass has been in Jason’s repertoire for more than a decade - for good reason. Step inside and learn yet another powerful utility sleight from Jason England himself. What are you waiting for?

Watch the trailer and download it now!

A glass bottle with a genuine sealed deck of Rebels inside.

Each of these bottles is hand made by Jamie Grant. The Rebels inside each bottle is real – sealed – and the bottles are completely normal. This special edition is available ONLY at theory11. Other bottles have been sold for $150+. We’ve priced these at $100, but there’s only 100 so grab one quick!

Now Available :: See details.

Twist. Transform. Transpose.

Twist by Mathieu Bich is a mind twisting card magic effect where four cards visually flip, transform, and transpose. An incredible FIVE phase routine! There is no cover, awkward movements, or weird angles. Learn five-phases in over 30 minutes of instruction from Mathieu Bich.

Now available for instant download

Designed by StudioNumberONE, an iconic design studio founded by Shepard Fairey in the heart of Los Angeles. An epic tribute to modern street art.

REBELS are premium, high-end playing cards unlike anything you’ve seen before. They break every rule. They defy all expectations. And in every respect, they raise the bar.

Rebel Playing Cards feature a completely custom-designed box, back design, Ace of Spades, and Joker. The back design proudly features the United States Capitol Building, a timeless symbol of our nation’s united spirit of independence. Watch the trailer HERE.

This is your SECRET weapon of MASS deception.

A signed, selected card is visibly, audibly TORN and completely restored – in the spectator’s OWN hands.This is something you will save for that special moment – that pivotal instant when you need to BLOW THEM AWAY.

Perform surrounded. The corner is truly TORN, and it is completely restored at the end. Created by Blake Vogt, this effect has been a closely guarded secret only practiced by a select few.

Now Available :: Watch the trailer!