Posted by Jonathan Bayme on 29 April 2014
Eleven Madison Park in New York City has been named the best restaurant in the USA and fourth best restaurant in the world - moving up a spot from last year's fifth place. Last year, theory11 worked with Eleven Madison Park to develop an unusual serving presentation, where magic and mystery are combined with their unrivaled dining experience. theory11's Jonathan Bayme and Dan White worked alongside Eleven Madison Park's Will Guidara to create the presentation.
We're honored to play a role in their continued success. We strive to be the best in magic, and it's an inspiring privilege to work Continue Reading
Posted by Jonathan Bayme on 19 March 2014
This week, theory11 and The Mystery Box are featured in Entertainment Weekly magazine! Hot off the press and on newsstands now!
The article highlights JJ Abrams' collaboration with theory11 on the project, as well as the charity that every purchase of The Mystery Box helps support: 826 National.
We're proud and honored to be highlighted in such a mainstream outlet. Be sure to pick up a copy, available in new-stands and bookstores nationwide! If you haven't purchased The Mystery Box yet, you can find it here. Many more mysteries await! Continue Reading
Posted by Jonathan Bayme on 03 March 2014
In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that wonder, theory11 created a new Mystery Box in collaboration with JJ Abrams and his production company, Bad Robot.
The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery Continue Reading
Posted by Jonathan Bayme on 04 February 2014
Next month, a new television show premieres on the SyFy network called Wizard Wars. And no, Harry Potter isn't a part of it. Even better: Penn & Teller, Christen Gerhart, Blake Vogt, Bizzaro, and Rick Lax ARE. In this short Q&A, we asked show creator Rick Lax for the inside scoop on what to expect:
What is Wizard Wars, and how is this different from other TV magic shows in the past? Wizard Wars is a magic reality competition show. Magicians are challenged to create new routines with random objects in a short period of time... and then Continue Reading
Posted by Jonathan Bayme on 03 February 2014
Congrats to Andy Nyman, winner of The Thurston Award for THE CODE, presented by Jamie Grant and The Magic Cafe. The award highlights Andy's continued contributions to the world of magic and mentalism - and his bestselling, latest release at theory11: The Code.
The Code is one simple secret that empowers you to seemingly read minds at a moment's notice - identify the card (or cards) that someone is merely thinking of. Since release, The Code has received rave reviews from around the world, including Wayne Houchin and Max Maven. See details and learn it now. Continue Reading