Your Cart

Your cart is empty.

Now viewing your cart.

Edit « »
Subtotal: 0.00
Account Support

TYCOON Luxury Playing Cards

Produced in collaboration with Steve Cohen at the prestigious Waldorf Astoria Hotel.More Details



Apollo Robbins in Focus

Posted by Christen Gerhart on September 25th, 2013 in Articles


World renowned pickpocket, Apollo Robbins, is consulting for upcoming Warner Bros. Pictures feature film “Focus” starring Will Smith and Margot Robbie.

Apollo will be creating original effects for the film and teaching sleight of hand skills to the actors.

According to producer Denise Di Novi, “Apollo has been a tremendous resource both technically and creatively during this process. He designed and choreographed sleight-of-hand moves that have never been seen before on film.”

Apollo (dubbed The Gentleman Thief) has been involved in many television projects, including Brain Games, The Real Hustle, and Leverage. Check out the film synopsis here and stay tuned for more details about “Focus” as they’re released.

Now You See Me Special Features

Posted by Jonathan Bayme on September 4th, 2013 in Articles


It’s been called “the sleeper hit movie of the summer,” capturing interest and enormous box office success. Part magic, part heist, Now You See Me has grossed over $300 million worldwide since release.

This week, the film was released on DVD, BluRay, and iTunes – and theory11 was honored to help make the magic happen.

theory11 worked in collaboration with Lionsgate and K/O to produce some incredible bonus content for the iTunes release, with instruction on the fundamentals of magic and cardistry from the industry’s best creators. Continue Reading

theory11: Six Year Anniversary

Posted by Jonathan Bayme on August 31st, 2013 in General


At this precise moment six years ago, theory11 launched, and our adventure began.

What started as a group of eleven is now so much greater. On behalf of our whole team, sincerely – THANK YOU for the passion, support, and motivation that inspired us then and continues today. For encouragement, support, integrity, late nights, and hard work: we have so many people to thank, more than one brief message can list.

It’s an honor and great privilege to continue pushing forward, together, united as a community. Happy birthday, theory11. – // jb.

500 FREE Decks – This Week Only!

Posted by Michael James on August 30th, 2013 in General

UPDATE: It’s official: Rarebit Playing Cards are SOLD OUT! That was insanely fast! Remaining supplies will be preserved in The Archive. To everyone that placed a shipped order over $50 before 5:24am EST today (08/31/13) – rest assured you will be getting your free deck! Enjoy!

This week marks our sixth birthday at theory11. In August 2007, we launched the site, and this crazy adventure began. To celebrate, we’re doing something special – this week only!

A month ago, we produced a top secret deck for a vintage, speak-easy type restaurant called The Rarebit. While this deck was supposed to be used exclusively in their lounge, we were able to acquire a small quantity for ourselves. What are we doing with this small quantity of Rarebits? We’re giving them away! Yes, to celebrate our sixth birthday, we’re giving away Rarebit Playing Cards from now until next Friday (September 6th) – while supplies last. We have only 500 decks, so we can’t guarantee that our stock will last the entire week. So if you want some – act quickly. Get the full scoop on this week’s episode of Exposé!

There are TWO ways you can get a free deck of Rarebits:

Every shipped order over $50 subtotal will get one free deck while supplies last. The deck will automatically be added to your cart BEFORE checkout. If it’s not visible in your cart and you have a subtotal of over $50, then we’re probably sold out! We’re also putting a small quantity of Rarebits in The Archive. If you have 2,500 Elite Member Points, you can grab one there as well. Remember, these are extremely limited and once they’re gone, they’re gone. With all custom court cards – these are really spectacular, rare decks.

Magic, Technology, & David Copperfield

Posted by Jonathan Bayme on August 23rd, 2013 in Articles


David Copperfield was featured this week on Google Ventures web series: Foundation, hosted by Kevin Rose. The episode explores the relationship, past and present, between magic and technology.

In the episode, Copperfield explores how magic and technology work together. It’s a fascinating glimpse into the creative process of David Copperfield: the highest grossing solo entertainer of all time. Watch it now on TechCrunch.

Magic and technology have a very close relationship – one informs and inspires the other, and it’s been that way for a long time. One of the first magic books ever written was by Luca Pacioli in the 1400’s. Pacioli was a close friend of Leonardo da Vinci, and among art, science, and sculpture, these guys were creating magic. Continue Reading


theory11 Hangout [Watch Now]

Posted by Michael James on August 12th, 2013 in General

In case you missed our epic live event on Sunday night, it’s now available to watch on YouTube. Don’t miss it – we discuss the past, present, and future of magic with a panel made up of magic’s finest.

This broadcast features Steve Cohen, Jonathan Bayme, Marco Tempest, Andrei Jikh, Zach Mueller, Calen Morelli, Brian Brushwood, Christen Gerhart, Vinny Grosso from the Society of American Magicians.

On the 11th of every month at 11:00pm EST, we’ll be broadcasting LIVE on YouTube. Come join us! New guests will join our panel every month, and we’ll answer as many questions from our viewers as possible. Hope to see you there!

Monument: An Epic Journey

Posted by Michael James on August 9th, 2013 in General

The wait is finally over! Monument by Dimitri Arleri is finally released and available on DVD and HD Digital Download.

The project is over 2 hours long, beautifully presented on a 2 Disc Collectors set. Amazing. Have you seen the trailer? Here’s the inside scoop:

We began talking with Dimitri about a cardistry project 18 months ago. We didn’t know then what the project would look like, but we knew it had to be epic. A year later, we were ready to film, and Dimitri flew from France to Vegas for a five day shoot. Continue Reading

theory11 x SAM Live Broadcast

Posted by Jonathan Bayme on July 17th, 2013 in General


On Monday, theory11 organized and hosted an incredible live panel discussion with some of magic’s most respected creators.

The event was broadcasted LIVE on YouTube, with TEN special guests in a one hour discussion filled with fascinating conversation. On the broadcast, a wide spectrum of artists were present: Brian Brushwood, Chris Kenner, Michael James, Dan White, Jonathan Bayme, Zach Mueller, Blake Vogt, Patrick Kun, Bob Smith, Mike Hankins, and Vinny Grosso with The Society of American Magicians.

The goal of this event was simple: to bring the traditional gathering of magicians to the 21st century, and to use the internet to it’s potential in facilitating the evolution and advancement of magic. The Society of American Magicians is magic’s oldest organization, founded in 1902 and originally presided over by Harry Houdini himself. Watch the one hour broadcast now – FREE – on YouTube – and stay tuned for many more in the weeks ahead.

Now Available: Shredder by Spidey

Posted by Michael James on July 5th, 2013 in New Releases

Spidey’s take on the Classic Center Tear. A small piece of paper is handed to the spectator to write down a name, a number – anything. After tearing the paper to pieces, you are INSTANTLY able to divine the information contained within.

Learn Shredder now and start reading minds!

After Your Great Idea

Posted by Rick Lax on June 10th, 2013 in General

Every month I get dozens of messages from young magicians across the globe. Often, the letters go like this: “Hey Rick. I’ve got a great idea for a magic trick. Can I tell you about it so you can make me a theory11 artist?” If you’ve written me a letter like that, or if you’re thinking about writing me one, let me give you a couple of tips. Let me tell you what I do after stumbling onto a good idea.

First Step: I make a video of the trick and put it on YouTube.

Often it’s hard to judge a trick’s merit from words alone, so I use my webcam or cellphone camera to shoot a video of the trick, and then I upload it to YouTube, publicly or privately.

If I’m worried about other magicians stealing my idea, or if it’s just not yet ready for the world to see, I go to YouTube Settings and make my video “Unlisted.” That way, only people with the secret link can see your video. That way, you can share it only with specific people you know and trust.
Continue Reading


Login to theory11

Forgot Password?

Create New Account

Dear IE6 Users

Unfortunately your browser is not currently supported. Please use an alternate browser or upgrade your IE installation to a later version.