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Presented by J.J. Abrams, Bad Robot, 826 National, and theory11. What's inside the box?More Details



Magic, Technology, & David Copperfield

Posted by Jonathan Bayme on August 23rd, 2013 in Articles


David Copperfield was featured this week on Google Ventures web series: Foundation, hosted by Kevin Rose. The episode explores the relationship, past and present, between magic and technology.

In the episode, Copperfield explores how magic and technology work together. It’s a fascinating glimpse into the creative process of David Copperfield: the highest grossing solo entertainer of all time. Watch it now on TechCrunch.

Magic and technology have a very close relationship – one informs and inspires the other, and it’s been that way for a long time. One of the first magic books ever written was by Luca Pacioli in the 1400’s. Pacioli was a close friend of Leonardo da Vinci, and among art, science, and sculpture, these guys were creating magic. Continue Reading


theory11 Hangout [Watch Now]

Posted by Michael James on August 12th, 2013 in General

In case you missed our epic live event on Sunday night, it’s now available to watch on YouTube. Don’t miss it – we discuss the past, present, and future of magic with a panel made up of magic’s finest.

This broadcast features Steve Cohen, Jonathan Bayme, Marco Tempest, Andrei Jikh, Zach Mueller, Calen Morelli, Brian Brushwood, Christen Gerhart, Vinny Grosso from the Society of American Magicians.

On the 11th of every month at 11:00pm EST, we’ll be broadcasting LIVE on YouTube. Come join us! New guests will join our panel every month, and we’ll answer as many questions from our viewers as possible. Hope to see you there!

Monument: An Epic Journey

Posted by Michael James on August 9th, 2013 in General

The wait is finally over! Monument by Dimitri Arleri is finally released and available on DVD and HD Digital Download.

The project is over 2 hours long, beautifully presented on a 2 Disc Collectors set. Amazing. Have you seen the trailer? Here’s the inside scoop:

We began talking with Dimitri about a cardistry project 18 months ago. We didn’t know then what the project would look like, but we knew it had to be epic. A year later, we were ready to film, and Dimitri flew from France to Vegas for a five day shoot. Continue Reading

theory11 x SAM Live Broadcast

Posted by Jonathan Bayme on July 17th, 2013 in General


On Monday, theory11 organized and hosted an incredible live panel discussion with some of magic’s most respected creators.

The event was broadcasted LIVE on YouTube, with TEN special guests in a one hour discussion filled with fascinating conversation. On the broadcast, a wide spectrum of artists were present: Brian Brushwood, Chris Kenner, Michael James, Dan White, Jonathan Bayme, Zach Mueller, Blake Vogt, Patrick Kun, Bob Smith, Mike Hankins, and Vinny Grosso with The Society of American Magicians.

The goal of this event was simple: to bring the traditional gathering of magicians to the 21st century, and to use the internet to it’s potential in facilitating the evolution and advancement of magic. The Society of American Magicians is magic’s oldest organization, founded in 1902 and originally presided over by Harry Houdini himself. Watch the one hour broadcast now – FREE – on YouTube – and stay tuned for many more in the weeks ahead.

Now Available: Shredder by Spidey

Posted by Michael James on July 5th, 2013 in New Releases

Spidey’s take on the Classic Center Tear. A small piece of paper is handed to the spectator to write down a name, a number – anything. After tearing the paper to pieces, you are INSTANTLY able to divine the information contained within.

Learn Shredder now and start reading minds!

After Your Great Idea

Posted by Rick Lax on June 10th, 2013 in General

Every month I get dozens of messages from young magicians across the globe. Often, the letters go like this: “Hey Rick. I’ve got a great idea for a magic trick. Can I tell you about it so you can make me a theory11 artist?” If you’ve written me a letter like that, or if you’re thinking about writing me one, let me give you a couple of tips. Let me tell you what I do after stumbling onto a good idea.

First Step: I make a video of the trick and put it on YouTube.

Often it’s hard to judge a trick’s merit from words alone, so I use my webcam or cellphone camera to shoot a video of the trick, and then I upload it to YouTube, publicly or privately.

If I’m worried about other magicians stealing my idea, or if it’s just not yet ready for the world to see, I go to YouTube Settings and make my video “Unlisted.” That way, only people with the secret link can see your video. That way, you can share it only with specific people you know and trust.
Continue Reading


Making Magic Meaningful

Posted by Rick Lax on June 3rd, 2013 in Articles


What’s the difference between “doing some tricks” and giving a powerful performance? Meaning. A purpose. A message.

Penn & Teller perform magic to promote Libertarianism and Rationalism. Ricky Jay and Steve Cohen perform magic to retell our art form’s amazing history. And David Copperfield performs to inspire people to follow their hopes and dreams.

What about you? Why do you perform magic? Continue Reading


“Now You See Me” Movie Contest (Update: Winner Has Been Selected!)

Posted by Jonathan Bayme on May 30th, 2013 in Contests


The new magic heist film NOW YOU SEE ME hits theaters this weekend. Here’s a chance to win a BRICK of Monarchs just for seeing the movie…

The movie has an all star cast of Jesse Eisenberg, Isla Fisher, Morgan Freeman, Michael Caine, Mark Ruffalo, Dave Franco… and our very own Monarch Playing Cards. Monarchs are featured throughout the film, so we thought it’d be fun to give YOU a chance to win some decks just by seeing the film.

This week only, post a picture on Instagram with your “Now You See Me” movie ticket AND deck of Monarchs (or your favorite playing cards). Your ticket and your deck in one picture. Tag your picture with #theory11 and #nowyouseeme so we can find your entry! EXAMPLE

Deadline is Sunday, June 9th at 11:00pm EST. What’s up for grabs? A 12-pack of Monarch Playing Cards, shipped on the house, anywhere in the world – and 500 Elite Member Points! Winner will be selected at random by theory11. Tag your photo with #theory11 and #nowyouseeme to enter!

***UPDATE*** – Congrats to @HoJunLeeStation, the winner of a brick of Monarchs in our Now You See Me contest on Instagram!


Mastering Ten Tricks

Posted by Rick Lax on May 27th, 2013 in Articles


There’s an old story in magic that goes like this: A young hotshot magician walks up to and old master and brags, “I know over a thousand tricks.” The old master replies, “That’s nice. I know ten.”

Allow me to interpret: When the young magician says he knows 1,000 tricks, he’s telling the truth. But he “knows” these tricks on the most superficial level: He knows their secrets. He couldn’t perform these tricks to save his life. The old master, by comparison, “knows” ten tricks like the back of his hand. He’s performed each one for decades. Each one is a miracle.

Using the old master’s standard, the young hotshot magician probably knows zero tricks. The young magician doesn’t have time to perfect any tricks; he’s too busy learning the secrets to new ones.

So how many tricks should you know? And how do you arrive at these tricks? Continue Reading


theory11 in The Wall Street Journal

Posted by Jonathan Bayme on May 24th, 2013 in Articles


theory11 is featured today in The Wall Street Journal, the largest newspaper by circulation in the United States. The article spotlights one of the many unique ways that theory11 protects magic secrets.

Specifically, writer Ellen Gamerman talks about our Fake Exposure Contests, where theory11 members post fake exposure videos on YouTube – with ridiculous, hilarious methods – meant to make it difficult to find REAL exposure videos.

The concept began as a fun, lighthearted idea popularized by Rob Anderson and Rick Lax, but over the past two years, it has had a real, dramatic, positive effect on our fight against magic exposure. Read the article now on The Wall Street Journal website.

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