Tycoons - Luxury has no limits.

Posted by Jonathan Bayme on 31 August 2014

Available in Crimson Red and Ming Blue: Tycoon Playing Cards.

In August 2013, we began a quest to create playing cards fit for display at the legendary Waldorf Astoria, the gathering place for royalty and the ultra-wealthy. For the past 14 years, Steve Cohen has performed Chamber Magic there, in a private Waldorf Towers suite, for sold-out audiences including Warren Buffett, David Rockefeller, and the Queen of Morocco.

Every aspect of TYCOONS was crafted to Steve Cohen's exact standards for quality and elegance. In stock and available now. See details.

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Back in Blue - charity: water

Posted by Jonathan Bayme on 20 May 2014

You can make a difference. You can save a life.

charity: water is a non-profit organization bringing clean and safe drinking water to people in developing nations. Over the past seven years, charity: water has raised $100 million and funded 11,771 water projects.

Pick up this newly released blue edition and 100% of the proceeds will go directly to charity: water. Join us. Support charity: water.

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Eleven Madison Park Named #4 Best Restaurant

Posted by Jonathan Bayme on 29 April 2014

Eleven Madison Park in New York City has been named the best restaurant in the USA and fourth best restaurant in the world - moving up a spot from last year's fifth place. Last year, theory11 worked with Eleven Madison Park to develop an unusual serving presentation, where magic and mystery are combined with their unrivaled dining experience. theory11's Jonathan Bayme and Dan White worked alongside Eleven Madison Park's Will Guidara to create the presentation.

We're honored to play a role in their continued success. We strive to be the best in magic, and it's an inspiring privilege to work

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Mystery Box featured in Entertainment Weekly

Posted by Jonathan Bayme on 19 March 2014

This week, theory11 and The Mystery Box are featured in Entertainment Weekly magazine! Hot off the press and on newsstands now!

The article highlights JJ Abrams' collaboration with theory11 on the project, as well as the charity that every purchase of The Mystery Box helps support: 826 National.

We're proud and honored to be highlighted in such a mainstream outlet. Be sure to pick up a copy, available in new-stands and bookstores nationwide! If you haven't purchased The Mystery Box yet, you can find it here. Many more mysteries await!

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JJ Abrams - The Mystery Box

Posted by Jonathan Bayme on 03 March 2014

In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that wonder, theory11 created a new Mystery Box in collaboration with JJ Abrams and his production company, Bad Robot.

The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery

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