Counterfeit by Wayne Houchin

Posted by Jon Raiker on 28 January 2015

Wayne Houchin - Counterfeit

After much anticipation, we are proud to present our latest and greatest release from the mind of Wayne Houchin - Counterfeit.

Counterfeit is an incredible, practical, piece-by-piece restoration of a torn playing card. A single playing card is torn into four separate pieces, then visually restored under impossible conditions.

Each piece seemingly fuses onto the next, leaving your audience with one of the most memorable souvenirs they've ever been given. They will keep it forever.

With 30 minutes of detailed instruction and performance tips from the man himself. Learn the nuances that make this one of the most engaging, powerful,

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Valentine's Day - Love Me Special

Posted by Jon Raiker on 25 January 2015

Valentine's Day is fast approaching, and couples everywhere are scrambling to find the perfect gift. Love Me Playing Cards are the perfect present for that special someone.

Produced in collaboration with Curtis Kulig, the deck features his iconic 'Love Me' street art design, with a vibrant white and red foil box. Made in America.

This week only, get TWO decks of Love Me Playing Cards for $10 - over 25% off the normal price. Share the love - Happy Valentine's Day!

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The Wire - Top Ten of 2014

Posted by Jon Raiker on 05 January 2015


With 125+ releases across all genres of magic and cardistry, 2014 was a HUGE year for The Wire. Many releases climbed the charts and claimed that coveted #1 spot - for good reason. With that in mind, we put together a quick list of our favorites in this annual round-up.

  1. Blackout by Nefesch - Using their OWN phone on speaker, the spectator calls a friend who reveals their random, freely selected card. Because this technique is so versatile, strong, and powerful, it had to be our number one pick. The reactions in the preview video speak for themselves. Simple, practical,

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Mystery Box Black Edition

Posted by Jonathan Bayme on 22 December 2014

An all-new edition of The Mystery Box, produced by theory11 in collaboration with JJ Abrams, Bad Robot, and 826 National. Featuring black on black foil design, individually hand-wrapped and sealed for you alone to discover. Many secrets reside within.

The choice to open the box, or not, is yours. With inspiration from JJ’s original Mystery Box - received as a gift from his grandfather - this new Mystery Box contains 12 premium, designer playing cards with art direction by JJ Abrams and Jonathan Bayme. See Details.

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Holiday Contest 2014

Posted by Jonathan Bayme on 05 December 2014


Spin to Win. Our holiday contest is back and better than ever. This year, we raise the stakes with the biggest and best prizes EVER - but in order to win it, you have to spin it.

Here's how it works: get one spin with EVERY item you purchase - and one free spin right now. Our prizes this year range from exclusive rare decks to THREE grand prize packages.

Our largest prizes this year are not things - they're experiences. Get VIP tickets to Steve Cohen's Chamber Magic at the Waldorf-Astoria in New York City: sold-out for 15 years

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