Our team works night and day to create and innovate, but it means nothing without your support. The Elite Member Initiative is our way of saying THANK YOU.

We’ve launched a brand new feature on theory11, giving you the ability to take home an array of rare and unique items. The Elite Member Initiative gives each user the ability to earn points.

There are FIVE ways to earn points (more on the way) and four of them are completely free! You can take these points to redeem exclusive items from our private vault – our archive – or even use them toward purchasing new products! Rise to the challenge and come up on top!

Learn more about The Archive.

A glass bottle with a genuine sealed deck of Rebels inside.

Each of these bottles is hand made by Jamie Grant. The Rebels inside each bottle is real – sealed – and the bottles are completely normal. This special edition is available ONLY at theory11. Other bottles have been sold for $150+. We’ve priced these at $100, but there’s only 100 so grab one quick!

Now Available :: See details.

Twist. Transform. Transpose.

Twist by Mathieu Bich is a mind twisting card magic effect where four cards visually flip, transform, and transpose. An incredible FIVE phase routine! There is no cover, awkward movements, or weird angles. Learn five-phases in over 30 minutes of instruction from Mathieu Bich.

Now available for instant download

theory11 is featured in this week’s latest issue of The New Yorker!

Over the past few months, theory11 has been collaborating with New York’s most prestigious restaurant: Eleven Madison Park. Our unique collaboration has been the topic of speculation and worldwide attention, including The New York Times. Our challenge was to help Eleven Madison Park create a memorable presentation, authentic and true to New York City charm and tradition.

The seven page article explains the restaurant’s history and relentless pursuit of perfection. Pick up this week’s issue or read the brief now on The New Yorker website. We are honored and very grateful to be a part of it.

Today, theory11 was featured in The New York Times.

theory11 has been secretly working on a project with Eleven Madison Park, New York City’s most prestigious restaurant. Under creative direction from Jonathan Bayme and Dan White, a hint of magic has been introduced into the restaurant’s presentation for their relaunch and reinvention this month.

The collaboration has been featured in today’s issue of The New York Times – both in print and online. You can read the full article online here. We are honored and very grateful to be a part of it.

Designed by StudioNumberONE, an iconic design studio founded by Shepard Fairey in the heart of Los Angeles. An epic tribute to modern street art.

REBELS are premium, high-end playing cards unlike anything you’ve seen before. They break every rule. They defy all expectations. And in every respect, they raise the bar.

Rebel Playing Cards feature a completely custom-designed box, back design, Ace of Spades, and Joker. The back design proudly features the United States Capitol Building, a timeless symbol of our nation’s united spirit of independence. Watch the trailer HERE.

This is your SECRET weapon of MASS deception.

A signed, selected card is visibly, audibly TORN and completely restored – in the spectator’s OWN hands.This is something you will save for that special moment – that pivotal instant when you need to BLOW THEM AWAY.

Perform surrounded. The corner is truly TORN, and it is completely restored at the end. Created by Blake Vogt, this effect has been a closely guarded secret only practiced by a select few.

Now Available :: Watch the trailer!

An unlimited SILVER edition printing of our critically-acclaimed Monarch Playing Cards, widely respected as “the world’s finest playing cards.”

In 2011, we released the original Monarchs, featuring gold foil, navy blue paper, and elegant, sleek, minimalistic design. Today, we present a new, unlimited edition: Silver Monarchs. Dressed in white, and printed on FSC-certified paper with embossed, silver foil. The Silver Monarchs are fit for a king and as striking as ever.

Now Available :: See details

A selected card visibly SHOOTS out of the deck!

JUMP is a quick effect that’s sure to make an impact. The magician riffles down the side of the deck and asks the spectator to say “stop”. Their mental selection is lost in the deck. The magician lightly squeezes the pack. Suddenly, with the flick of his finger, one card shoots out from the front – the spectator’s selection!

Learn Jump and perform it instantly! Available for instant digital download. See details.

A unique collaboration between theory11 and Eleven Madison Park.

This morning, theory11 was featured in The New York Times, announcing a collaboration with New York City’s most prestigious restaurant: Eleven Madison Park. Our team has been secretly working on this project for months, with creative direction from Jonathan Bayme and Dan White. It’s an honor and a privilege, and we’re excited to add a magical touch to the restaurant’s already stunning presentation.

Read the full article on The New York Times website at NYTimes.com.