theory11 in The New York Times

Posted by Jonathan Bayme on 05 September 2012

Today, theory11 was featured in The New York Times.

theory11 has been secretly working on a project with Eleven Madison Park, New York City's most prestigious restaurant. Under creative direction from Jonathan Bayme and Dan White, a hint of magic has been introduced into the restaurant’s presentation for their relaunch and reinvention this month.

The collaboration has been featured in today's issue of The New York Times - both in print and online. You can read the full article online here. We are honored and very grateful to be a part of it.