theory11 in The New Yorker

Posted by Jonathan Bayme on 11 September 2012

theory11 is featured in this week's latest issue of The New Yorker!

Over the past few months, theory11 has been collaborating with New York's most prestigious restaurant: Eleven Madison Park. Our unique collaboration has been the topic of speculation and worldwide attention, including The New York Times. Our challenge was to help Eleven Madison Park create a memorable presentation, authentic and true to New York City charm and tradition.

The seven page article explains the restaurant’s history and relentless pursuit of perfection. Pick up this week’s issue or read the brief now on The New Yorker website. We are honored and very grateful to be a part of it.