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THE MYSTERY BOX

Presented by J.J. Abrams, Bad Robot, 826 National, and theory11. What's inside the box?More Details

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theory11 in The Wall Street Journal

theory11 in The Wall Street Journal

Posted on May 24th, 2013 by Jonathan Bayme in Articles

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theory11 is featured today in The Wall Street Journal, the largest newspaper by circulation in the United States. The article spotlights one of the many unique ways that theory11 protects magic secrets.

Specifically, writer Ellen Gamerman talks about our Fake Exposure Contests, where theory11 members post fake exposure videos on YouTube – with ridiculous, hilarious methods – meant to make it difficult to find REAL exposure videos.

The concept began as a fun, lighthearted idea popularized by Rob Anderson and Rick Lax, but over the past two years, it has had a real, dramatic, positive effect on our fight against magic exposure. Read the article now on The Wall Street Journal website.

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