Innovate. Publish. Advance. Inspire.
On The Wire, you can create and publish your own magic effects and cardistry moves. All you need is an idea. Your effect. Your creation.
What is The Wire?
The Wire is the official theory11 magic marketplace, a global collective of artists united together to advance the artform.
New tricks are submitted every day through our submission process, and you can publish your effect instantly. Your creation will be seen by hundreds of thousands of magic and cardistry enthusiasts every month.
Easy & Transparent Compensation
Unprecedented—60% Royalty!
Artist compensation is transparent and easy to understand. An industry first, you'll be paid a monthly royalty equivalent to 60% of each purchase on The Wire.
Get to the Top
If your effect is as great as you think it is, watch it climb The Charts and reach #1 status. Dream big. There is no greater platform for reaching the peak of magic innovation faster, with no middle man and every aspect in your complete control.
It's unprecedented - and you'll also have complete control over your creation, from the preview video to every aspect of the tutorial and description.
"The moment my effect was released at theory11, my Facebook account went CRAZY with close to 100 messages in 24 hours." — Blake Vogt
Revolutionizing Publication of Magic
Over 3 years in the making, The Wire revolutionizes the publication of magic and cardistry. Why did it take so long? Because we didn't just want to do this. We wanted to do it right.
How it Works
As an artist, The Wire is your new best friend. It is a platform. It is a tool. It is a marketplace. Like a good hammer, what you create with it is up to you. Here's how it works:
- 1CREATE You create your own effect or original cardistry move.
- 2PRODUCE You film your own preview video and tutorial (instructional video). Production quality matters... better instruction=better reviews.
- 3SUBMIT Once you're ready, hit the Submit button to publish your creation on The Wire. You'll have complete control over the title, the description, the credits, and the price. Be fair. Be honest. And be true to yourself.
- 4APPROVE Your creation must be approved by the theory11 crew to ensure it abides by these simple, fair guidelines. Don't use any copyrighted music you don't have the rights to, and make sure your effect is unique and original!
- 5WAIT Within 72 hours, you'll receive an automated email to notify when your creation is approved. At that time, you can hit the button to release it right then, or at a date and time you set yourself.
- 6PROMOTE Get the word out about your effect on Facebook, Twitter, and in the theory11 forums. Shout from the mountain tops to let the world know that your new effect is coming soon on The Wire.
- 7RELEASE Once your effect is released, you will still be able to update the description and credits as necessary. You'll begin to see Reviews posted from members around the world.
- 8GET FAMOUS If your effect is as good as you think it is, you will see it quickly climb the charts and rise in rankings.
- 9GET PAID You will be paid a royalty percentage on the 11th of every month for sales that occurred during the previous month. You'll see how many units were sold, and your percentage is an unparalleled 60% of net revenues from all sales of your effect. Every month, on time - forever!
- 10REPEAT Keep creating. Keep thinking. Keep dreaming. And come up with your second release.