Guys,
Let's take a step back for a moment. Our production schedule is more ambitious than anyone in this industry, and we're actually putting out GOOD material that we hand select - not just fluff to fill the shelves. Have we missed a few target deadlines? Yep - a few - our team is not perfect. But we have never missed a single major deadline - and I don't think a 1-on-1 release mentioned in a podcast counts as a major deadline. Less than two weeks ago, we released an entire new site complete with 5 new products, and one more nearing completion as we speak (Rising Card iOS4). We've been working as hard and as quickly as possible.
Were we aiming to release a new 1-on-1 last night? Absolutely. So what happened? I held the launch. It was entirely my decision. Our production crew had it all ready. The video is edited. The video looked good. But it could have looked better, and I knew it. So we stayed up past midnight last night polishing it and making sure it was truly a representation of the best of our ability. If that is not the definition of quality over quantity, I don't know what is.
We're breathing and we're resting a bit. We're human. We're still knocking out bugs on the new site. And we're hustling to get SMOKE back in stock within the next few days. I can personally guarantee there will be a 1-on-1 next week, and I stand by the decision to push it back a week. It felt right and I believe it was the right decision. There is plenty of other material to practice in the meantime.
Let's take a step back for a moment. Our production schedule is more ambitious than anyone in this industry, and we're actually putting out GOOD material that we hand select - not just fluff to fill the shelves. Have we missed a few target deadlines? Yep - a few - our team is not perfect. But we have never missed a single major deadline - and I don't think a 1-on-1 release mentioned in a podcast counts as a major deadline. Less than two weeks ago, we released an entire new site complete with 5 new products, and one more nearing completion as we speak (Rising Card iOS4). We've been working as hard and as quickly as possible.
Were we aiming to release a new 1-on-1 last night? Absolutely. So what happened? I held the launch. It was entirely my decision. Our production crew had it all ready. The video is edited. The video looked good. But it could have looked better, and I knew it. So we stayed up past midnight last night polishing it and making sure it was truly a representation of the best of our ability. If that is not the definition of quality over quantity, I don't know what is.
We're breathing and we're resting a bit. We're human. We're still knocking out bugs on the new site. And we're hustling to get SMOKE back in stock within the next few days. I can personally guarantee there will be a 1-on-1 next week, and I stand by the decision to push it back a week. It felt right and I believe it was the right decision. There is plenty of other material to practice in the meantime.