At this moment three years ago, after 6 months of dedicated work on the part of countless individuals, I pushed a button. At this moment three years ago, this journey and this home we call theory11 was born. We poured countless sleepless nights and every ounce of passion we had into that foundation, and we could not have done any of it without the unbelievable team of artists, advisors, developers, core crew, and members that brought this place to life.
Especially at this moment, every year, I like to take a step back and think about where are at. Realistically, what we have accomplished. With humility, where we have triumphed. Without regret, and with transparency, where we have not. In the process I learn a lot - I have learned a lot, and we will continue to listen to your feedback as we continue to grow, advance, and evolve.
In the three years since our inception, things have changed for the better. Our community of artists has blossomed from 11 to over 36. Some faces have changed. Many new ones have emerged. Our community of members - you guys - has grown by leaps and bounds. Our product line has aggressively propelled from a select few to over 150 unique items, almost all of which developed and produced entirely in house. We have remained true to our principles. And we have remained true to our vision.
We are, of course, imperfect. My goals for us collectively in the coming year are ambitious. What we seek to accomplish is far beyond where we have reached thus far. We are just getting started.
I am proud of our product line and I am adamant that the releases this month are some of the finest we have ever done. Guided by our advisors and creative team (led by Dan White), we have held true to the motto "quality over quantity." Our work is living proof that that concept can prevail in an industry full of fluff and mediocrity.
I am proud of our team, without which none of what we have done would have been possible. Especially this new site - now much more polished and tweaked and refined than ever before. Our entire team poured blood, sweat, tears, and caffeine into making this a reality, and the result is absolutely amazing. In particular, with constant guidance and hard work throughout the creation of this new site, I have to acknowledge Andrei Jikh, Dan White, Richard, Anand, Bryant, Chris Kenner, Katie Kenner, Jon Raiker, James Begera, and super chef Bobby Flay. Okay, maybe not Bobby Flay.
Most of all, and more than words can describe, I am proud of our members. This community has evolved and matured significantly over the past three years, and now stands more active than ever before, with involvement from artists on all sides of the industry.
I challenge everyone to challenge yourselves in the coming year. Set a goal and stick to it. Live a little. Dream a little. Think outside the box. And please, join me in wishing theory11 a very happy third birthday.
Especially at this moment, every year, I like to take a step back and think about where are at. Realistically, what we have accomplished. With humility, where we have triumphed. Without regret, and with transparency, where we have not. In the process I learn a lot - I have learned a lot, and we will continue to listen to your feedback as we continue to grow, advance, and evolve.
In the three years since our inception, things have changed for the better. Our community of artists has blossomed from 11 to over 36. Some faces have changed. Many new ones have emerged. Our community of members - you guys - has grown by leaps and bounds. Our product line has aggressively propelled from a select few to over 150 unique items, almost all of which developed and produced entirely in house. We have remained true to our principles. And we have remained true to our vision.
We are, of course, imperfect. My goals for us collectively in the coming year are ambitious. What we seek to accomplish is far beyond where we have reached thus far. We are just getting started.
I am proud of our product line and I am adamant that the releases this month are some of the finest we have ever done. Guided by our advisors and creative team (led by Dan White), we have held true to the motto "quality over quantity." Our work is living proof that that concept can prevail in an industry full of fluff and mediocrity.
I am proud of our team, without which none of what we have done would have been possible. Especially this new site - now much more polished and tweaked and refined than ever before. Our entire team poured blood, sweat, tears, and caffeine into making this a reality, and the result is absolutely amazing. In particular, with constant guidance and hard work throughout the creation of this new site, I have to acknowledge Andrei Jikh, Dan White, Richard, Anand, Bryant, Chris Kenner, Katie Kenner, Jon Raiker, James Begera, and super chef Bobby Flay. Okay, maybe not Bobby Flay.
Most of all, and more than words can describe, I am proud of our members. This community has evolved and matured significantly over the past three years, and now stands more active than ever before, with involvement from artists on all sides of the industry.
I challenge everyone to challenge yourselves in the coming year. Set a goal and stick to it. Live a little. Dream a little. Think outside the box. And please, join me in wishing theory11 a very happy third birthday.
