I don't understand this topic. Does he mean SHOW Business or SHOE Business.
He's implying 'Shoe Business' by Scott Alexander. (At least that's what I think) [Amazing trick by the way.]
And with all do respect, I believe that Craig's advice - although safe - is not conducive to magicians. Knowing the effect, I can tell you: it's not the most complex. By that I mean, he's not 'setting himself up for failure' or going to 'goof.' I'm sure he has gotten the performance down tight, but just wants some tips on something other than the original source. Although I don't know him, I'm sure he can perform it - so I'm not worried about that.
William, although I'm new, it didn't take long before I saw your name pop up a few times in any given thread, so I'm quite familiar with you. And I'm afraid this is another example of you letting your ego get in the way of the topic at hand. (You were very quick comment back at Geraint with almost nothing to say as to the topic, I might add...)
And you mentioned credibility. Basic sociological reasoning says that you shouldn't take an author by his credibility or past - you should use your own judgement. And in this case - telling him he shouldn't perform because he would 'goof' - my judgement's telling me something: he doesn't know him, he has no validity to make that claim.
As far as the actual topic, my thoughts are: with an effect like this, there's not a lot of room for differentiation. Just like the banana and bandanna - you only have one script. My suggestion is what in line with what Lloyd said,
"[...] take a look at the rest of your act. What stage persona do you have? What style do you perform with? Look at your act as a whole and try to work a presentation that seamlessly flows with the your show."
With any effect, all you can do is:
1) Do it right.
2) Do it the way YOU want to do it.
Make it original - and more importantly: make a video, we will all love to see it.