Josh Jay may have written a book at 16, but how long had he been thoroughly studying magic before then? I'm pretty sure I recall him starting in the single digits of age. Not to mention Joshua Jay is a really good magician and writer.
There's a control pretty much identical to this on Ollie Mealing's latest release. I've seen variations of it for years. It's not even remotely new. I'm pretty sure I've used this, actually.
This is my issue with The Wire. While it's certainly not the origin of the issue, it definitely pushes this mentality of inventing something just to sell it. There used to be an inbuilt system of filtering out bad releases, but with publishing being pushed more and more into the hands of the general populace, that filter is basically gone and that's why so much crap is out there now.
Don't worry about releasing material. Worry about making good material to perform yourself, then later when you've actually refined it and vetted it, you can think about releasing it.