Eairly Concept Desing.
First, let's talk about Aether. Aether is a project Robert Butler and Alexander Isaacs have started to accomplish what we set out to do: create decks. We have absolutely mind-blowing long-term goals in mind, but we can't get to those goals without first creating a financial and artistic base to stand upon. In the coming months, you guys will preview all the innovative features the Aether website will push. All the features will be centered around you guys, the customers. We want you guys to feel like you're directly involved with the company - like you're a part of it. There are obvious ways to incorporate this (the Vortex backs, Jokers and Ace of Spades are a direct result of community feedback) but then there are new and creative ways of doing this.
That being said, I am still very new to the card community. Despite an ever-growing collection, I am nowhere near the best collections around. Despite my constant research of cards, I am nowhere near the most knowledgeable. Despite my constant practice, I am a terrible magician and cardist. This is why Aether exists. To compile a team of people that are the best at what they do. I can't program a website, and we have two amazing programmers working on the team I haven't the time to manage finances or create industry contacts, and Robert has been invaluable in that regard.
------------------------------------------------
Now on to the logistics!
------------------------------------------------
With our upcoming Kickstarter project on the horizon, I believe it is about time we disclose exactly what is coming to fruition very soon. It is no secret that I have been working on my own deck of playing cards for over six months now. What started as a project for myself, to simply see if I can accomplish something of that feat, turned into something hundreds of people e-mailed me about asking (sometimes demanding) about where they can get it and pushing me to make my concepts a reality.
In the interest of full disclosure, this thread will be about how we will handle creating the deck. This is information that collectors will definitely want to take note of, as it directly influences the availability of the cards.
So for starters, our goal is to get at least $15,000. This will enable us to do VERY many things:
1. The cards will be printed in a 5000 deck run.
2. A professional and sleek website will be put up for our company, Aether.
3. We will be able to fund amazing giveaways.
4. 100% of the money left over is going to go into printing the next deck we have planned.
We are not in this for profit, we are in this 100% to create what we enjoy most in life: Cards. In fact, with our set up, we won't see an extra dime to spend on our own things for a very long time. This is not an accident. With money not looming on the horizon, you guys will know we are here purely because this is what we love, and not because we want to make a quick buck.
Now, on to the fun!
How will we be releasing these cards?
Well, for those familiar to Kickstarter, you may be familiar with the outline. Many, however, may not be familiar with how it works.
Think of our Kickstarter page as a pre-order for the cards. Putting money down on Kickstarter enables you to "pick a reward" which is usually something really awesome like discounted decks, free collectibles, and something even for people who want to get the cards way before anyone else can.
Putting down money and picking a reward GUARANTEES you your reward when the cards are released.
We are launching the Kickstarter with limited quantities of each reward variation. When a reward is out, it is OUT. There will be absolutely no way to get it after it runs out.
That being said, we may adjust quantities depending on the demand and supply, but that is highly unlikely.
Of the 5000 decks, 3000 will be sold through Kickstarter. Buying the cards on Kickstarter is the only way to guarantee you get these cards. Obvious incentives include launch-price decks with bulk discounts, as well as across-the-board free shipping. Kickstarter is also the only way to get these cards before official launch date (TBA) and the only way to get the framed art-piece I've personally slaved over to commemorate the first deck we make.
We will be releasing the cards officially in a much smaller capacity. Only 500 decks will be released on launch, and the remaining 500 will be sold off in tiny batches, kept for promotions and giveaways, and things like that.
The cards are priced at $10 a deck. This price-tag may seem steep, but keep in mind that with our rewards you get some neat stuff. The biggest reward is free shipping. That's $6 (and more if you buy bricks) put towards your purchase. Buying a $4 deck of generic cards online ends up being $10.
As always, everything you've read so far has been created to ensure that this deck is made, and that we can continue making decks in the future if this launch is successful.
We can't do anything without you guys, and believe me when I say we have some absolutely amazing things planned in the future.
Kickstarter will be live October 10th. We are currently finalizing the prize bundles, putting together teasers and finalizing the critical card designs for print. Over the course of the Kickstarter, the design for the entire deck will be finalized.
Bookmark http://AetherCards.com ! It currently leads directly to our Twitter, but in the future this will be our website URL.
Our Facebook is live! "Like" us, and friend me and the rest of the team if you'd like:
http://facebook.com/aethercards
*REVEALING* teaser incoming @ 200 Twitter followers & 100 Facebook likes.
We will continue to update this thread...
First, let's talk about Aether. Aether is a project Robert Butler and Alexander Isaacs have started to accomplish what we set out to do: create decks. We have absolutely mind-blowing long-term goals in mind, but we can't get to those goals without first creating a financial and artistic base to stand upon. In the coming months, you guys will preview all the innovative features the Aether website will push. All the features will be centered around you guys, the customers. We want you guys to feel like you're directly involved with the company - like you're a part of it. There are obvious ways to incorporate this (the Vortex backs, Jokers and Ace of Spades are a direct result of community feedback) but then there are new and creative ways of doing this.
That being said, I am still very new to the card community. Despite an ever-growing collection, I am nowhere near the best collections around. Despite my constant research of cards, I am nowhere near the most knowledgeable. Despite my constant practice, I am a terrible magician and cardist. This is why Aether exists. To compile a team of people that are the best at what they do. I can't program a website, and we have two amazing programmers working on the team I haven't the time to manage finances or create industry contacts, and Robert has been invaluable in that regard.
------------------------------------------------
Now on to the logistics!
------------------------------------------------
With our upcoming Kickstarter project on the horizon, I believe it is about time we disclose exactly what is coming to fruition very soon. It is no secret that I have been working on my own deck of playing cards for over six months now. What started as a project for myself, to simply see if I can accomplish something of that feat, turned into something hundreds of people e-mailed me about asking (sometimes demanding) about where they can get it and pushing me to make my concepts a reality.
In the interest of full disclosure, this thread will be about how we will handle creating the deck. This is information that collectors will definitely want to take note of, as it directly influences the availability of the cards.
So for starters, our goal is to get at least $15,000. This will enable us to do VERY many things:
1. The cards will be printed in a 5000 deck run.
2. A professional and sleek website will be put up for our company, Aether.
3. We will be able to fund amazing giveaways.
4. 100% of the money left over is going to go into printing the next deck we have planned.
We are not in this for profit, we are in this 100% to create what we enjoy most in life: Cards. In fact, with our set up, we won't see an extra dime to spend on our own things for a very long time. This is not an accident. With money not looming on the horizon, you guys will know we are here purely because this is what we love, and not because we want to make a quick buck.
Now, on to the fun!
How will we be releasing these cards?
Well, for those familiar to Kickstarter, you may be familiar with the outline. Many, however, may not be familiar with how it works.
Think of our Kickstarter page as a pre-order for the cards. Putting money down on Kickstarter enables you to "pick a reward" which is usually something really awesome like discounted decks, free collectibles, and something even for people who want to get the cards way before anyone else can.
Putting down money and picking a reward GUARANTEES you your reward when the cards are released.
We are launching the Kickstarter with limited quantities of each reward variation. When a reward is out, it is OUT. There will be absolutely no way to get it after it runs out.
That being said, we may adjust quantities depending on the demand and supply, but that is highly unlikely.
Of the 5000 decks, 3000 will be sold through Kickstarter. Buying the cards on Kickstarter is the only way to guarantee you get these cards. Obvious incentives include launch-price decks with bulk discounts, as well as across-the-board free shipping. Kickstarter is also the only way to get these cards before official launch date (TBA) and the only way to get the framed art-piece I've personally slaved over to commemorate the first deck we make.
We will be releasing the cards officially in a much smaller capacity. Only 500 decks will be released on launch, and the remaining 500 will be sold off in tiny batches, kept for promotions and giveaways, and things like that.
The cards are priced at $10 a deck. This price-tag may seem steep, but keep in mind that with our rewards you get some neat stuff. The biggest reward is free shipping. That's $6 (and more if you buy bricks) put towards your purchase. Buying a $4 deck of generic cards online ends up being $10.
As always, everything you've read so far has been created to ensure that this deck is made, and that we can continue making decks in the future if this launch is successful.
We can't do anything without you guys, and believe me when I say we have some absolutely amazing things planned in the future.
Kickstarter will be live October 10th. We are currently finalizing the prize bundles, putting together teasers and finalizing the critical card designs for print. Over the course of the Kickstarter, the design for the entire deck will be finalized.
Bookmark http://AetherCards.com ! It currently leads directly to our Twitter, but in the future this will be our website URL.
Our Facebook is live! "Like" us, and friend me and the rest of the team if you'd like:
http://facebook.com/aethercards
*REVEALING* teaser incoming @ 200 Twitter followers & 100 Facebook likes.
We will continue to update this thread...
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