It will be because of the coins but ask yourself, how much would you pay to learn it if it never surfaced on T11 and stayed underground? I don't own it or know how it's done but when I have $50 spare I'll be ordering it.
they are Custom Schoolcraft coin gaffs, If you know anything about Schoolcraft you know its worth it. In addition your getting the instructional dvd and the gimmick for that price, its actually a pretty darn good deal.
I have this product and while I'm very much suck at magic, it is by far better value then my scotch and soda set i purchased from a magic store with personal instruction for $65. The quality is awesome and the DVD is good for beginners and intermediate level.