So right now I know of these companies that I think are "big in the magic world", ellusionist, lost art, vanishing inc, penguin and of course our great theory 11. What are the smaller ones and what makes them smaller? Like Sans Minds or Dan and Dave. So I guess I am asking what makes a magic company a company? Not just a once over to get a deck of cards out. Also what makes a big magic company a big magic company. I am interested to hear your thoughts.