It is because these cards represent a Status Symbol (SS). Psychologist, Sociologists and Philosophers alike have been knowing for a long time that the accumulation of material good over a basic level, will neither bring any consistent satisfaction nor is it a way towards happiness. In life we strive to give a good image of ourselfs by showing how intelligent, diligent, athletic, friendly etc. we are. In modern capitalism (no I am not a communist) the Status Symbol is a way to create a good image of ourself, not buy being friendly or by impressing with our intelligence, but by byuing material goods. SS work because of their exclusivity, by excluding the "others", the non-buyer. Since Jerry Nuggets (JNs) are expensive, few can afford them, while the others strive for them. What would a deck of Jerrys Nugget (JNs) be if everybody had one? So by purchasing the SS (in this case JNs) you get the feeling of being part of an exclusive club, of being even exclusive and not less valuable than others. By the way this is true also for other Status Symbols such as the latest, most exclusive, coolest and luxury Dan and Dave Leather Card Clip for just 120$. It is selfexplanatory that I personally do not think that money should not be the determinant of the image we build of ourself, and that I believe that we should rather gain acceptance and appreciation by social behaviour and altruism and the usage of our ratio. I am in no way stating that it is always wrong to buy JNs, I was merely trying to explain why we ascribe them such a high value. I also hope that I did not personally offend anybody.