Anybody here heard of Gary Vaynerchuk? The dude is an entrepreneurial genius and has a lot of solid advice to share.
One of the things he stresses is that you have to produce content upon content upon more content. You should post 5 videos a week and interact with your fans consistently.
Gary built his fathers wine business to a $60 million per year business and he did it by hammering out content in the form of wine reviews - the dude had unlimited content this way because there are always going to be new wines to try and talk about.
So here I am, as a magician, trying to take his advice and I'm finding this INSANELY difficult to do. Let's pretend that I'm trying to promote my site. I have plans to but haven't started. This site is geared towards magicians and therefore I literally have the unlimited content advantage - product reviews, deck reviews, ideas for magicians, tutorials on public domain material, the list goes on.
Now lets flip the switch - lets say I'm trying to promote myself as an entertainer with a site (and YouTube channel) geared towards getting gigs and performing for lay people. Obviously I can't just blast out content in the form of magic product reviews so that leaves these questions:
What the hell kind of content do I produce for lay people that could be consistent?
I've also debated this idea in my head - as a magician, we have similarities to music artists. Our show is akin to an artists album and each routine is akin to a song on that album. So, perhaps, instead of creating a continuous stream of content, I could treat it as if I'm creating music - spend time working and honing a routine with a story and message and then drop it as an artist 'single.'
I'm curious to hear your thoughts on creating content as an entertainer and personality (to generate views and fans) as opposed to just putting out content that a lay person could give two s**** about.
Sorry this turned out to be a longer post than expected.
One of the things he stresses is that you have to produce content upon content upon more content. You should post 5 videos a week and interact with your fans consistently.
Gary built his fathers wine business to a $60 million per year business and he did it by hammering out content in the form of wine reviews - the dude had unlimited content this way because there are always going to be new wines to try and talk about.
So here I am, as a magician, trying to take his advice and I'm finding this INSANELY difficult to do. Let's pretend that I'm trying to promote my site. I have plans to but haven't started. This site is geared towards magicians and therefore I literally have the unlimited content advantage - product reviews, deck reviews, ideas for magicians, tutorials on public domain material, the list goes on.
Now lets flip the switch - lets say I'm trying to promote myself as an entertainer with a site (and YouTube channel) geared towards getting gigs and performing for lay people. Obviously I can't just blast out content in the form of magic product reviews so that leaves these questions:
What the hell kind of content do I produce for lay people that could be consistent?
I've also debated this idea in my head - as a magician, we have similarities to music artists. Our show is akin to an artists album and each routine is akin to a song on that album. So, perhaps, instead of creating a continuous stream of content, I could treat it as if I'm creating music - spend time working and honing a routine with a story and message and then drop it as an artist 'single.'
I'm curious to hear your thoughts on creating content as an entertainer and personality (to generate views and fans) as opposed to just putting out content that a lay person could give two s**** about.
Sorry this turned out to be a longer post than expected.
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