You're close.
Here's what happened, 100% transparency (well, as much as I can say without risking my job).
E didn't develop Venom, Magie Factory did. We order it from them and sell it on. Standard wholesale practice, really. Our contract was to get a portion (1/4) of our large order, with the remaining portion being delivered later. We got the first shipment no problem, but there have been multiple delays from the manufacturers themselves. So we did anticipate the order volume, and we put a plan in place to compensate for that - but problems completely out of our hands borked that plan.
So this isn't a sneaky marketing plan - we just wanted to get the product we liked on the market as soon as possible according to our contract with the vendor. It's a great product that we are all excited about. This is the first IT device I've been psyched about in years. It's really clever and really solid. The routines taught are great, too. It's basically the bastard love child of loops and ITRs.
We have not said that Venom is better than T2 at all. T2 is probably going to be a great product (I don't actually know anything about it, other than what Tarantula was). They are admittedly similar, but distinctly different devices which have distinct advantages in their own rights.