Oh man, the beginning...
I don't have time to type it in full, but I remember seeing a post on Penguin Magic forums about the ten theories of magic, and how an eleventh was coming. When you followed the link, it went to a website with a cryptic video.
As the weeks passed more videos were added. It wasn't long before people discovered a bunch of hidden messages within the videos. Count downs, more videos, secrets, and well known magicians promoting something cryptic.
The beginning of cerca trova.
So many forum pages as we all awaited for the countdown. Then as it came to an end, the an epic reveal of a new magic storefront that promised to contribute to our shared art form. Launching with 1 on 1 instant downloads and a couple of effects and the original Guardians playing cards, Theory 11 took its first steps. Since then it's been awesome to be part of a thoughtful magic community. It's also been a ton of fun. Anticipation of the Wire, the weekly update show, the Saturday night contests, and the many many secrets, have made it all so much fun.
One thing I miss, is that they used to do certian product releases with a hunt of sorts. It's was so much fun to participate in and get hyped. But they stopped eventually. I think some were sour and cynical about them creating so much hype around product releases. But I personally loved it. I'm proud to be a small part of what T11 has become. Life has been kicking my butt the past few years, but I'm still around and lurking, deleting spam posts and plunking a thought here or there.