From the beginning, theory11 has always placed a huge emphasis on value – wanting every product that we create to not only be worth the price, but so much more! For that reason, we put an unrivaled amount of effort and attention to detail in every deck we produce. Often, we spend over a year designing each one.
That design effort requires equal craftsmanship on the execution - how we print our products. With intricate designs like Lord of the Rings and Spider-Man, Harry Potter and Batman - we push the limits on what’s feasible, practical, and possible to print. We cut zero corners – if a specific shade of paper doesn’t exist, we make it from scratch. It’s that extra effort that makes all the difference.
Over the past few years, we’ve seen enormous increases in the cost of materials, paper, and printing itself - and like most other product categories, we’re not immune to the pressures of inflation overall. Despite those increases, we maintained historical pricing on all of our $9.95 decks for over half a decade. Our newest decks - like Lord of the Rings, Spider-Man, and Batman - have since shifted to $12.95.
This community means everything to us, and you guys are our most loyal members. We’re posting today to give you ample notice that our historical decks will increase to the same $12.95 price on February 1st. We’ll continue to honor the existing price on those decks for the next month! This means you can stock up on our full catalog at our current pricing - and save nearly 25% (!!) - until February 1st.
We know that price changes are never fun, and often sudden - so we wanted to give you guys plenty of notice and an opportunity to stock up in advance, if you so choose. We remain committed to having the most production value and the best caliber design in the industry. And while we’re a business and have to keep up with the cost of materials, we’re first and foremost a community - and your support is what enables us to keep pushing forward.
This year, we’ve got a whole lot of surprises on the way, and we’re excited to show you what we’ve been working on next. Soon!
That design effort requires equal craftsmanship on the execution - how we print our products. With intricate designs like Lord of the Rings and Spider-Man, Harry Potter and Batman - we push the limits on what’s feasible, practical, and possible to print. We cut zero corners – if a specific shade of paper doesn’t exist, we make it from scratch. It’s that extra effort that makes all the difference.
Over the past few years, we’ve seen enormous increases in the cost of materials, paper, and printing itself - and like most other product categories, we’re not immune to the pressures of inflation overall. Despite those increases, we maintained historical pricing on all of our $9.95 decks for over half a decade. Our newest decks - like Lord of the Rings, Spider-Man, and Batman - have since shifted to $12.95.
This community means everything to us, and you guys are our most loyal members. We’re posting today to give you ample notice that our historical decks will increase to the same $12.95 price on February 1st. We’ll continue to honor the existing price on those decks for the next month! This means you can stock up on our full catalog at our current pricing - and save nearly 25% (!!) - until February 1st.
We know that price changes are never fun, and often sudden - so we wanted to give you guys plenty of notice and an opportunity to stock up in advance, if you so choose. We remain committed to having the most production value and the best caliber design in the industry. And while we’re a business and have to keep up with the cost of materials, we’re first and foremost a community - and your support is what enables us to keep pushing forward.
This year, we’ve got a whole lot of surprises on the way, and we’re excited to show you what we’ve been working on next. Soon!