I havent seen the trailer, or even know whats in it, but what I do know is that he has a tendency to make misleading trailers. I havent seen a whole lot of his stuff, but I know that Flawless and SSS are both severely mis-marketed. If you havent bought his stuff before, watch out.
I'm curious as to why you would say this?
I found SSS to be perfect to what I needed in a smoke production, which is the point here; you may not like the how of things, but the value in an effect or effect system is how applicable it is to you and your performance settings. . . I totally detest Crush and a few other pieces that have been heavily hyped in the past year or two because they are cheap 5th grade science experiments being sold at a premium and too, several of these items are impractical, not just for the situation most street workers find themselves in, but given the circumstance most performers find themselves working most of the time.
My view of such pieces doesn't mean they are bad tricks, only that I would never be caught dead performing them and too, I felt seriously ripped-off when I bought them. But here's the rub. . . the video footage of them fooled & amazed me. . . it likewise made me far less trusting of video demonstrations, which is one reason why I get enraged when it comes to all the flash & video trickery tied around a product presentation -- too much misdirection and "cleverness" you might say, vs. actually doing a demonstration of what the audience actually sees in a full, unedited, performance. Under such circumstances I'm betting a huge chunk of "what's new" in magic would sell half as good as it does -- INITIALLY.
I've purchased a handful of Shin's stuff and never felt betrayed in any way. He's a smart little puppy that offers some PRACTICAL and SIMPLE solutions to some curious miracles.