Seriously… you're making me watch that video... no
Red High Victorians for you!
I don't think it is a marketed effect. The force is a face-up psychological force. The earliest reference I can find in my library is in Greater Magic on page 329 in a section titled "Forcing the Mental Selection of a Card and Tricks Therewith."
There also are several versions, including the use of fans and riffles, in Professor Hoffman's Modern Magic, More Magic and Tricks with Cards (all of which I inexplicitly don't have in my library... yet).
Nonetheless, it is a "hot trick."