Yes. Doesn't matter the medium or platform. Books, videos, youtube, or whatever by definition you can't teach a trick without exposing it.
It is not a negative thing to me. I don't sell tricks, nor do I perform mainstream effects in my routines. Exposure doesn't affect me, so I am indifferent to the topic of exposure being good or bad.
I don't care either way. I only had one point. Magic tutorials that people view as exposure, and magic tutorials that people view as educational are the same thing to me. There is no difference. All the problems that people blame on exposure (they're revealing the method, they're not crediting properly, they're teaching a trick you would normally have to pay for, its hurting the creators!) don't go away just because some "better" magician wants to teach it the "correct way". Sure they credit. Maybe they teach it better too, but it's all exposure in the end. I just want to call out the hypocrisy: you can't complain about exposure and also praise it...
Thanks for clarifying. For me, "exposure" has both an ethical and an unethical side to it. Those in support praise those who follow what the majority perceive as ethical exposure (teaching stuff in the public domain and stuff one creates) while many of us complain about what we see as unethical (revealing stuff not in the public domain that one doesn't own). But, to each their own. Exposure is as magic is: defined by one's perception of it.