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Union Playing Cards - Now Available

Patriotic playing cards inspired by American history. Made in the USA.More Details



theory11 - wholesale information

theory11 supports the worldwide network of brick-and-mortar magic shops that continue to lay the foundation for instruction within the magic industry. Each month, theory11 works with hundreds of retailers as they support us by carrying our products.

Looking for high-impact magic to sell in your retail store?

You've come to the right place. Our products are international bestsellers.

At theory11, our goal is to be your creative partner in ensuring that YOUR store has access to the most cutting-edge, talked about magic effects and playing cards in the industry. Find out about new releases BEFORE they happen - be a true insider. We'll make sure you stay in the loop.

The most respected names in magic - over 30 artists at your fingertips.

Every product you see on theory11 is produced in house by our elite team of industry-leading performers, creators, editors, and producers. Our goal is to provide quality over quantity. We only produce products that we believe in.

As an authorized retailer, you become part of our family and instantly connected to our team and artists. Want to book your favorite artist for a lecture? We will help you make that happen.

Our brand is unrivaled and our products are beyond comparison.

CRUSH sold thousands of units in less than one month. Our SMOKE & MIRRORS v4 playing cards sold out in less than one week - twice. Does your store carry our full line of playing cards and DVD's?

Once approved as an authorized retailer, you will be able to place your OWN wholesale orders on the theory11 site automatically. Need help? Don't worry - you will have a dedicated wholesale representative to assist you in any way necessary. Call or email us at any time if you need help.

So you want to be a Featured Retailer for theory11? Here's how to get started.


  • Proof of Business License.
  • Must sell at MSRP or above.

Signing up is simple. Send a note to with a brief description of your company along with proof of business license (per the guidelines above). We’ll get back to you in no time!

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