We launched in 2007 with a team of 11 artists united with one purpose:

Advance, Inspire Create Wonder

Since that moment, theory11 has propelled forward to become the world's finest producer of playing cards, puzzles, games, and magic. Every product is crafted with unrivaled design, dedication, and craftsmanship.

One Goal

To date, theory11 has designed and produced unique products in collaboration with Disney, Marvel, Harry Potter, The Beatles, OBEY, Lord of The Rings, Stranger Things, Jean-Michel Basquiat, Keith Haring, Jimmy Fallon, Neil Patrick Harris, Saturday Night Live, and The Academy Awards.

to create Magic & Wonder

Our Team

Products

Magic Tricks

Mind-blowing Magic Tricks

Shop Tricks

Playing Cards

World's Finest Playing Cards

Shop Decks

Our Artists

View All Artists View all of the artists that make up theory11 Magicians & Artists

Live Events

In March of 2015, theory11 produced our first live magic show at The NoMad Hotel in New York: The Magician . The show was an immediate, groundbreaking success, with features in Vanity Fair, Wall Street Journal, The Today Show, and TWELVE times on The Tonight Show with Jimmy Fallon.

In October 2020, theory11 launched a live, ONLINE, interactive version of The Magician starring Dan White, aptly called The Magician Online . Tickets sell out 6 weeks in advance, with attendees including President Clinton, Ariana Grande, Jessica Alba, Ashton Kutcher, Reese Witherspoon, Chris Rock, and more.

Our team is made up of the best performers in the magic industry. Need something special for your next event or collaboration? Contact us today.

Magic Talent for Events

Consulting

Our team is composed of the best of the best minds in the magic industry - from performers to creators and consultants.

As a result, our team has consulted and created magic for the majority of magic projects on stage, film, or television over the past decade, including:

• • •

Seth Meyers
Benedict Cumberbatch
David Copperfield

Eddie Redmayne
Jesse Eisenberg
Daniel Radcliffe

Comedy Central
Jimmy Fallon
Dave Franco

Now You See Me
Morgan Freeman
Neil Patrick Harris

Now You See Me 2
The History Channel
Eleven Madison Park

• • •

Need Consulting?

Contact us today to inquire about consulting on your next film, television, or stage project.

Magic Consulting