Who called us a dingy? That's hilarious. Can we use that as our new marketing slogan? "Theory 11 - The Dingy Of The Magic World."
On a slightly more serious note: Doing something meaningful in any art isn't easy and never happens over night. I would only ask to be given a chance to get our feet wet. Then, judge for yourselves whether or not we mean what we say around here.
As for looking like E, the style of E's most recent videos was something that Wayne and I developed over the past few years. E will most certainly continue to evolve their style just as we will.
Wayne is not releasing anything through E in the future (except UltraGaff which we already shot). Control and everything after that will be available here.
This site most certainly is not about the money (nor is it about bashing E). We are doing this because we really believe that we can do something good for the art. As has already been pointed out, starting a new company isn't an easy thing to do. Most new businesses fail. Every single member of our core team achieved some level of success prior to this project, which would make starting Theory 11 just for the money a very poor decision.
Still, we all care about what we are doing around here or none of us would have put in the months and months of work and sleepless nights that it took to get this project off the ground. We do sell products and I think that it is reasonable to be paid fairly for the work that we do. If we just wanted a bigger bank account, we wouldn't be spending so much time and money on things like the media section, the 1 on 1 section, the Cerca Trova forum and many, many, many other ideas that are soon to come.
In conclusion, I like our little dingy.
Dana