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Sleep well tonight. We certainly won't! We are working as quickly as possible to finish this journey, but when we do finish - it is only the first step. What begins tomorrow does not soon end. What happens tomorrow, even after four years of build up, is not a conclusion. It's a beginning.

We announced previously that the countdown would begin tonight. It has begun! The countdown has a very clear end time on it. All of your questions will be answered and everything will be unveiled when that countdown elapses. Very excited! http://www.theory11.com/the-wire

No decks released this week. ;)

No decks released this week. ;)

No trailers, no teaser videos - just one simple idea. A game changer. Tonight at 11, we begin the countdown. By the end of this week, all is revealed.

It's never been done. It took four years to develop. Three hours until the countdown begins!

Welcome, apullicin! You picked a great moment to jump in and start posting - this week will be one of the most exciting weeks since our inception. Buckle up! We don't use the term often on this site, but the word does get thrown around way too much. You see new shampoo being advertised as...

Tonight is Monday, and it's THE week. Can you hear the excitement in each letter I am typing? I am avoiding temptation to write in all caps. It's difficult! Four years of thought, contemplation, tireless work, and months of production have lead us to this point. This point. This week. And by...

No chrome, no metallic, no parked cars. ;) trikuxabi, you will be pleasantly surprised. HeCtic, this party is for you! Think big. This is something several years in the making that we are very proud to finally bring into the limelight. We're working night and day to make it happen - and this...

This is something large. Something groundbreaking. Something truly revolutionary. That word gets thrown around way too often, but this is one of those rare situations where it is, by all means, an understatement. And yes, most certainly - the most significant release event thus far on theory11...

Great advice and very inspiring quotes. Thank you for sharing - awesome.

Hey Acme, Creativity is never futile. Those that have been in magic just one day might approach an age old effect with a different mindset, bringing something new to the table effortlessly. Is it likely? No. Has it happened before? Absolutely. Would love to hear your idea and if of interest...

We got close to 200 questions last night, and in only 20 minutes - it's impossible to answer all of them properly. That said, I'm super happy with the final result in discussion of Michael's influences, inspirations, advice for new performers, his vision for where the artform is headed, and what...

Hi guys, The podcast has been posted! See below link where you can download and listen in now, and thanks to everyone who participated this evening for helping us result in a constructive, amazing discussion. Congrats to tonight's randomly selected winner, MercoPparis, for his (or her) post...

Right now - check it out here!

We just started shooting with Michael Herp for his debut cardistry DVD entitled SOLO. SOLO is a collection of beautiful, organic card flourishes from the newest theory11 artist. You can see Michael and Calen Morelli taking a break from production and having a flourish-off HERE. Maybe some of...

Hey guys, Greetings from Spain and Italy! Have been traveling and in heavy production in Las Vegas all this past week. Very hectic behind the scenes, and you will soon be seeing the results of our efforts and lots of sleepless nights. Lots of BIG surprises coming very soon. Sorry to let you...

Outstanding vid, Kaminari! Specials thanks to everyone to participated this weekend and congratulations to our winners. Awesome!

Your choice - red or blue or both are fine. Whichever you like the most: go for it!

Same rules, just simplified the instructions a bit to clarify. You've got sharp eyes!