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Happy Thanksgiving, everyone! Appreciate all of your support, and hope you had a very happy, healthy holiday. The 25% off deal is our way of saying thank you, so remember to type in that special code (BLACKFRIDAY) for it to activate. Less than 9 hours remaining!

Technically, you could. But I wouldn't recommend it - you'd have to fool our team and the sorcerer eagle eyes of Jason England, which isn't terribly likely. ;) The challenge tonight is to use a normal deck and just four aces, shown clearly at the beginning and end of the routine.

Hey guys! Tonight is Saturday, which means it's time for another Saturday Night Contest! This past week has been a whirlwind of awesomeness, from Monarchs to HighRise. Tonight's contest is inspired by HighRise - an amazing spin on a classic card control by Rick Lax. Your challenge tonight is to...

DesertStorm, awesome! Glad you like them! It's hard to capture that gold metallic foil on camera, but in person, it's really breathtaking. We've been hard at work on these decks since February, so it's an amazing feeling to finally share them with the world and get them into your hands. Enjoy!

Although the book test was my favorite, I must say I'm amazed by the appearing hand and banana effect at the very end.

Just stumbled on this video through Homer Liwag. Check out friend of theory11 and all around awesome guy Larry Fong performing magic on the set of Super 8. Within the video, Larry amazes the cast and crew, including director (and fellow magic enthusiast) J.J. Abrams. Awesome video...

Hey Matt, the exact decks contained within the Ultimate Brick prize were finalized in the days leading up to 11/11, and it seems only natural that our MOST rare deck ever (unintentionally) would be included within a brick of "our most rare decks ever." ;) The deck included within the brick comes...

Hey Matt, I think you may have missed my post about the pre-release edition, and the first edition here. Check it out.

Very interesting post. My two cents: while this may seem to be the case for guys like us that live and breath magic, nothing could be further from the truth. The "HUGE market" you refer to is so remarkably tiny, that I have a hard time relating it to any other artform, hobby, or niche interest...

Awesome - sorry for the delay on that. Yes, once you click submit, the points applied are final, so think carefully before you hit the magic button.

Good catch - we just added a note onto the contest page that clarifies this. The camera we're giving out is a Canon T2i DSLR (with a lens), which is one of many cameras that the theory11 crew uses to film the videos you see on this site. Specifically, the preview video for HighRise was shot with...

This bug should now be resolved - just a technical glitch. Give it a shot now in Firefox or Chrome and let us know if the problem persists. Sorry about that!

As long as you ordered after 11:00am EST today (11/11), you should receive an email with a special link automagically very soon. If you don't receive anything by morning, submit a support ticket and our team will check into this for you.

The "submit" button should light up once you have divvied up all available points. If hitting "submit" doesn't work, let us know what browser you're using and we will check into it for you. If you're not already doing so, we recommend using a modern browser like Google Chrome, Mozilla Firefox...

Yep! Each item you purchase gives you one point, and each point is one chance to win whatever prize you want. Your points - you choose what prize you want the most. You can get one FREE point now by clicking the green button on the side of this page. ;)

Awesome! The third release today is something far from new, but new to many of you reading this message. Hofzinser cards were introduced in the 1840's by Johann Hofzinser in Vienna (the "Father of Card Magic"). I don't think he was literally the father of card magic, pending results of a...

Downloads do count as points - any product you purchase (playing cards, vids, anything). Free downloads do not apply, but we're dishing out one free point to everyone later today so you can see how it all works (and have a free chance to win)!

Each product you purchase is one chance to win. If you order 3 decks, that's three points. If you order 12 decks and 3 DVD's, that's 15 points. Every product on theory11 qualifies, including downloads on The Wire. After you complete your order, you will be given access to a special link where...

Awesome video! The play button on YouTube is directly over your nose in the thumbnail image, strategically positioned so that I had to touch your nose to watch the video. The next time I see you, I'm going to touch your nose and fully expect for this video to start playing.

Awesome initial review, Elliott! Glad you love them. Very excited about the big event on Friday!