Hey man..
First off: YES, there are some people, who, for varying reasons, will not budge at magic. Usually, YES, it is also possible to impress them - there are many stories of people impressing others who normally don't budge at anything. However, for the most part, it's enough to know that they exist, it's enough to make them even just smile, or nod in appreciation, even if you don't grab the "ZOMGWTFGGPWNAGEQQ" reaction.
I like Ben Long's idea - go with what does appeal to them - if they like analysing things, fool them by appealing to that.
always good advice praetoritevong
=]