Getting a deeper message across to an audience is extremely tough in Cardistry, as there really isn't much meaning behind cards moving. However, it's the aspects of a video other than the moves itself that can give it a deeper meaning as opposed to just another video with moves and music; that's just a performance video. To have a deeper meaning, you must have a story you want to tell. This can be done with proper cinematography, a setting, a script, post-production, etc. An easy way to give it a deeper meaning is to use narration, much like
this video that won our MC2 Competition. It is a step in the right direction in terms of breaking away from the normal Cardistry video that uses the same cookie-cutter formula. I feel that with more originality in the community you will start to see videos that are more personal and more reflective of themselves as opposed to "let me film a few moves to this sick dubstep/rap song and post it on YouTube". If people want to see Cardistry progress they need to start being more original, make it more personal, and try to connect with their audience. Another thing I notice a lot is what my good friend Jon Ramirez told me one time, it's come to the point where people are now creating moves based "what's sellable" instead of "what [you] personally like". There is still much more to be said on this topic as I feel really strongly about breaking away from the cookie-cutter formula you see in most videos today. Things need to change for it to progress.