theory11 — Magic Tricks & the World's Finest Playing Cards
Well if the Ammar lecture was later it would be $30 like the rest of them. What we are saying though is the youtube kids don't want to expose that item that they spent $50 to $100 on but $5 is lunch.
I don't really see too much of a problem with the 5 dollar downloads. Look at the Michael Ammar lecture that is coming out. It's one freaking dollar. Yet, you KNOW you are going to get a TON of great things from it.. Because it's being taught by one of the top performers in the country.
Context is important here. The Ammar lecture is a great deal because this stuff normally does not come cheap. You walk away feeling like you got a great deal for golden material.
The Wire? Not so much. You're not paying 5 bucks for a killer move and getting a great deal in the process. You're paying for an untested pile of ape wank and even then you may have the feeling that you were over-charged for what you got.
It might seem a little counterintuitive, but purchasing decisions are very much all about context.
I personally think that a lot of people, current younger Magic fans need to learn how to be picky when it comes to buying DVD's, downloads or books. Ironically, that didn't happen for me till I hit 29 and started focusing more on paying for lessons online and getting my information from there. And even then I still sometimes fall into shiny new toy syndrome (rarely). Ex: David Williamson has a new DVD set out that I really want, but can't get because I'm trying to budget myself for much more important things.
I'm not disagreeing. I'm just arguing that context has a way of skewing decisions and altering the perception of value. Price is a constant, but value is relative.