This isn't a new trick is it? Justin Flom performed it on Ellen. Here's a performance of Kyle Marlett performing it as well. It kinda just looks like the creator figured out their version of the trick.
Inverted Gum
[video]http://www.theory11.com/wire/manu-llari-martin/inverted-gum/[/video]
Justin Flom
[video]https://www.youtube.com/watch?v=mwlWcGO7jTs&safe=active[/video]
Kyle Marlett
[video]https://www.youtube.com/watch?v=F_zsF4vfHGw[/video]
Unless I'm mistaken this is Kyle's trick right?
Inverted Gum
[video]http://www.theory11.com/wire/manu-llari-martin/inverted-gum/[/video]
Justin Flom
[video]https://www.youtube.com/watch?v=mwlWcGO7jTs&safe=active[/video]
Kyle Marlett
[video]https://www.youtube.com/watch?v=F_zsF4vfHGw[/video]
Unless I'm mistaken this is Kyle's trick right?