I think that people need to mellow out, he asked a question, he didn't commit a crime.
The hype system works like a thing I heard of a while back I like to call "The Game".
It goes like this. There are three rules.
1. You are ALWAYS playing the game.
2. Every time you think about, refer to, or in any way communicate the idea of the game, you LOSE.
3. Every time you lose, you must say out loud the words "I lose". Anyone else around you will then think about the game because of your loss and, in turn, lose.
The chain then continues on.
Teach everyone in the world of this game.
its the same Idea as the hype system though. The cards are mentioned, then people search for the cards, informing more people of their rarity and causing them to do the same.
That said, theres nothing wrong with this thread, and personally I would bump it in search of your answer.