As someone who uses psychological techniques in every show and/or casual performance, I understand what you mean. It is thrilling when you start out and realize it's working. What I'm trying to say is that, in my opinion, what's important in magic is to give the audience a specific experience, whatever your goal 'experience' may be. When we, as performers, worry more about a method that is thrilling to us, we risk weakening the experience for the audience. The best method is the one that most effectively conveys and/or creates the desired experience for the audience.